HOLLYWOOD

More than a celebrity personal trainer, Cliff Boyce is a self-proclaimed “Lifestyle Trainer”. One of the most popular personal trainers in Atlanta, Los Angeles, and Miami, Boyce is a 23-year veteran bodybuilder and trainer passing on his knowledge to clients ready for a comprehensive fitness plan. He does not simply change your body he transforms your lifestyle.“I work hard at helping my clients reshape their bodies, but I am more concerned with helping them transform their way of living,” says the award-winning professional body builder. “You won’t keep your new body unless you alter the way you think about health and fitness. My clients not only understand this – they live it.”Soon the rest of the world will know what a select few have known for the past few years: celebrity fitness trainer Cliff Boyce changes lives. Don’t just take his word for it, Boyce’s client roster boasts several entertainers and affluent trendsetters including the multi-platinum R&B heartthrob Usher, who sought out Boyce to fine-tune his body. Now the reigning prince of Pop and R&B, Usher’s rise to stardom is equally notable for his distinctly chiseled physique as his melodic vocals.With his reputation for results with performers, behind-the-scenes players and entertainment execs now seek out his premium services. He trains two of the hottest producer/songwriters in the music industry, Bryan Michael Cox (Toni Braxton, Aaliyah, and Jagged Edge) and Anthony Dent (Destiny’s Child, Mya, Kelly Price). Other notable clients include Faith Evans’ husband/manager Todd Russaw, movie director Bille Woodruff (Honey), Arista Records vice-president Mark Pitts, in-demand choreographer, actor, and hip-hop artist Jevon Sims (Avant, Xscape, Jagged Edge, B2K), popular fashion stylists Patrick Cooper (P. Diddy, Three Doors Down) and Tameka Foster-Glover (Lauryn Hill, Maxwell, Patti LaBelle), and four times Ms. Fitness Olympia Susie Curry.Cliff Boyce has become a seasoned professional over several years by carefully honing his craft. He credits fitness guru Richard Simmons with inspiring his pursuit of fitness. “I remember Simmons saying, ‘You can do whatever you want to do but first you have to believe in yourself,’ that was the turning point in my decision to become a world-class aerobic instructor.” His career track led him to work side by side with notables such as Donna Richardson and Paula Abdul. He is a certified with the Aerobics and Fitness Association of America (AFAA) and the International Fitness Professionals Association (IFPA).Whether it is his own jaw-dropping bodybuilding or clients like Usher – Boyce’s work speaks for itself. As a lifestyle trainer, Cliff Boyce is leaving his mark on the world - one body at a time.