SUBSONIC SOUND SYSTEM is a team of international club event organizers who put together creative talents to bring the fun back into underground club events.
Subsonic's electronic music background was born in the suburbs of central and eastern europe. Remembering back to when the rave days existed in the UK, Ady and Lubka aimed at bridging the gap between east and western Europe. They made the sort of dance parties in ibiza that you go to for the music and the fun and not the designer brands and the drinks.
To compete Subsonic always had to create a fresh and original groove by finding crazy locations and the best performers to brings out the wild side of the electronic music scene.
Ady and Lubka who run The Zoo Project & Subsonic also launched the legendary Extasis after parties in 2005. The launch came right at the beginning of the techno / electro comeback. Running the 1000 capacity club all season 7days a week helped bring the workers closer and fuel the after party culture. After shutting down all the competing after parties at EDEN and Es Paradise...Extasis was set to be the only cool thing in San Antonio but in 2006 a new law was passed closing all the after parties in San Antonio.....The end of Extasis but the birth of The Zoo Project (21st September 2006).
Extasis was free to workers because they were all treated like special members of the club. V.I.P treatment was normal behaviour to the average worker in Extasis and 1 years later The Subsonic team created The Zoo Project.
The Zoo Project together with their partners helped fuel the rise of new brands, The Minx Fx, Filth and a new super brands called Safari and Channel Zoo run by Ady & Lubka (The Zoo Project) in UK, Spain, Italy, Uruguay, Brazil, France and Ibiza and DEFEX in Austria and Germany.
New concepts and wild locations has been the Subsonic vision for the past 4 years. The Subsonic team has managed to collaborate with some of Europe's most innovative and imaginative people and this makes it possible to see peoples dreams, generate new concepts and make them happen.
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