   Switch Fighter Magazine has been in the makings for quite some time now. Beginning with a few T-Shirt and other fashion designs to create a bit of a buzz, before committing to a full-fledged magazine. This also gave us time to research the publication and media industry in order for us to decide what route to take. We have all seen MMA magazines and surly have chosen our favorite. I my self-have a hand full of favorite titles, but how can SFM be different?
   How can SFM be different? This question sparked a major brainstorm as well as a lot of mag purchases for comparison. Here is a brief list of how we differ from your run of the mill MMA mag.
> Switch Fighter Mag is FREE! (Not bad for a start huh)> The magazine will be digital in .pdf format and emailed to subscribers.
> Content will cover health, fitness, technique, How To’s, interviews & more!
> SFM is advertiser supported, this way it stays FREE to the subscriber.
> We hope to provide info on more than just the surface of MMA, and dig a bit      deeper into what it takes to truly be the best.
   So there you have it! Free and sent right to your inbox! Not bad, not bad at all. I know some of you are saying, “I like holding the magazine and sorting through the pagesâ€. I do to, don’t get me wrong, that is what a magazine is. For us to remain FREE we have to stay digital. My thought is you can open the SFM .pdf file when you get to work and close it when you leave. It’s a .pdf, which is a pretty standard file to have on you computer at home or at work. It also makes it easy to share by simply forwarding the email to you friends, co-workers, and so on.
   We have not yet decided on a release date. Timing is everything. Until then we are collecting your email addresses so you can be one of the first to receive our first ever issue. Leading up to that issue we will send updates on the progress of Switch Fighter Mag. Some updates, for example might be, who is on the cover, what interviews to expect, or a sneak peek on what health tips we might have for you.
   We look forward to the future and the hopes that we provide a decent publication for you to enjoy and support.
All the best ,
SFM Staff