Teenage Dreams So Hard To Beat - The Story of ELECTRIC BABES®
It is a cold and sunny day in winter when the door of Helmut’s office opens. Norbert enters the room and presents a quick draft of a new design for electric guitars. Rock & Roll has brought our buddies together again and they start discussing how to make their dreams come true. One of their friends, businessman and entrepreneur Leo Gruber, comes up with a business concept and lays ground for forming an enterprise.
In 2006 Helmut quits his job, Norbert builts a first prototype, improves the design to production level and Leo helps them to form a company named DESIGN4SOUND. In August 2006 the first series of guitars comes from the production line and get their common name: ELECTRIC BABES®.
One more musketeer, communication agency owner and guitarist Thomas Gams, shows up on the scene. He develops a communication concept and signs up as first endorsing artist. Now the babes are tested by professional players in extensive field tests and are made perfect in quality and style.
60 years after Leo Fender has introduced his guitar concept to the world, the four friends from Austria have launched a modern classic electric guitar under the brand ELECTRIC BABES®.The first ELECTRIC BABES® collection is introduced at NAMM 07 and consists of three high-class guitars, each of them manufactured in a limited edition of 99 pieces: Ella, Lilly and Layla.Finally, teenage dreams have come true.
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