Futurenet group

Group profile
“From prêt à porter to lifestyle apparel”
futurenet|group designs, produces and distributes a unique portfolio of high profile and young fashion brands.
Mission
futurenet|group can be considered as a high fashion brands incubator.
Its mission is to develop the production and distribution
of a wide range of offerings, including latest novelties
and consolidated top level brands, for men and women clothing.
Its strong positioning in the upper market is the result
of an uncompromised dedication to achieve top quality in the collections.
Operations
The business has a growing presence in Italy as well as
a good foothold in a number of European, American and Asian markets,
by leveraging on the proven experience of Stefano Martinetto
in scouting new fashion talents and on the strong marketing skills of the team.
futurenet|group activity can be subdivided into:
- Distribution, mainly in Europe, Americas, and Asia,
of high profile fashion apparel
- European brand development for selected brands
- Production, under license agreements
futurenet|group headquarter is based in Dolo (near Venice),
in the heart of the fashion and Jeanswear production region,
while its representative office is located in Milan fashion district.
Group companies
futurenet|group Srl
- Group holding with both coordination and operation activity
futurenet|group sales, through distribution contracts,
a wide range of brands apparel in specific areas.
In addition futurenet|group provides corporate services
to the controlled companies.- futurenet|group has established a solid distribution platform in Italy,
including a network of 7 direct and franchised showrooms.
In Europe and the USA the distribution is managed through a showroom in Paris.
- The company also relies on international sales agents in UK,
Benelux, Nordics, and Spain, whilst Eastern European countries
are directly managed through the Milan and Paris offices.
- Thanks to its partnership with Mitsui Italia,
futurenet|group also distributes in Asia.
From an organisational stand point futurenet|group is structured
into the following three business units:
- fashion designers
- lifestyle Jeanswear
- manufacturing
The scouting, marketing and communication activity are centralised for all the three divisions.
Fashion designers
- Objective: focus on the distribution of an increasing number of top quality brands.
- Products: first line designers, second line designers and high fashion brands.
- Sales areas: Europe, USA, and Asia.
- Distribution channel: the activity is to be managed through the Group showrooms
in Milan, Paris and partner showrooms in London and Tokyo.
- Target customers around Europe and Asia:
- 20-45 top customers
- 75-100 designers first lines customers
- 150 designers second lines customers
Mainstream Division
- Objectives: manages the distribution of Jeanswear, footwear, accessories,
and fashion sportswear. Moreover, special projects are run through this division.
- Products: apart from actual brands in portfolio, new distribution agreements
are always under discussion in order to increase the offer.
- Sales areas:
- Italy
- Southern Europe and Mediterranean area
- selected Eastern and Asian countries
- Distribution channel: local direct showrooms (Milan, Bologna, Florence,
Verona, Rome and Naples), countries agents and local distributors.
- Target customers: 350-500 sales points run by agents.
Manufacturing Division
- The division manages the production under license of :
- Raf by Raf Simons apparel, accessories and footwear for Men
- Evisu European Edition apparel
- Evisu Bonsai apparel
- Dyed Pretty apparel
Scouting
- The Group is highly focused on scouting activity, in order to select brands
with high potential and international appeal.
- Such activity is mainly performed by Stefano Martinetto; it requires a
long lasting effort and an international perspective.
Group organisation – Headquarters activities
Marketing and communication activity
There is a dedicated team of 5 people – which is quite unusual for the sector –
to perform an in-house high range of activities:
- Public relations, under which fashion show management (Paris, Milan, New York),
relationship with the press through open days in showrooms, and events management.
In particular, said events are always built up on the concept of “lifestyle”,
and always targeted to high profile customers.
Examples are:
– Vogue One off
– Bulgari hotel
– Danger party
– Cirque Baroque
– Fake London at Leopolda train station (Florence)
– Alexander McQueen event – 10 Corso Como
- Editorial, under which are comprised all the day by day relationship with the press:
– Preparation of look book, management of castings, styling and fitting;
– Preparation of a steady flow of journal contributions per each novelty
(and on “supported to”) and specific publicity;
– Proactive flow of photos, dresses and other fittings to promptly answer press requirements
- Product placement, which is a distinctive characteristic of futurnet|group
and its partner companies. This is a very sensitive activity, based on the
capabilities to offer and convince celebrities to wear futurenet|group apparel.
To obtain such results it is necessary to have familiarities and access
to celebrities’ press agencies, an “intangible skill” built up over years
by Stefano Martinetto and the marketing team.
In a fast changing market, futurenet|group is characterised by:
- Widespread and consolidated know how of distribution channels in different countries / regions
- Scouting of new stylist skills
- Flexible structure and ongoing search of innovative solutions
- Internal marketing, press and public relations office which allows futurenet group
to vertically integrate the brand development process while remaining cost effective
- Consolidated distribution network