GROWING UP IN SOUTHSIDE QUEENS, STYLE WAS SOMETHING THAT DEFINED YOUR PERSONALITY. AS THE FASHION TRENDS GOT CRAZIER, I TRIED THEM..BUT ADDED MY OWN TOUCH TO BE UNIQUE. THIS QUALITY HELPED ME TO DEFINE MY SWAGGER. WE WORE BAGGY JEANS, TIMBERLAND BOOTS AND AIR BRUSHED SHIRT KING HOODIES. THOSE WERE THE DAYS.
THE FASHION FEDS CLOTHING LINE WAS INSPIRED BY A PAST EXPERIENCE WHICH CHANGED EVERYTHING. I REMEMBER BEING INVITED TO AN ART SHOW ON THE UPPER EAST SIDE OF MANHATTAN. THIS DAY CHANGED MY PERSPECTIVE FROM THE TIME I ARRIVED. I FELT OUT OF MY ELEMENT. IT MADE ME FEEL LIKE I BROKE THE LAW BY BEING ME. PEOPLE STARED A BIT DIFFERENTLY THAN THE NORMAL SOUTHSIDE STARE. THEY DIDNT UNDERSTAND THE HIP HOP CULTURE. LATER THAT WEEK I REALIZED THAT IF THE TABLES WERE TURNED AND THE ART SHOW WAS IN QUEENS THEY MAY HAVE FELT UNCOMFORTABLE AS WELL.
DON'T ALLOW YOURSELVES TO BE MENTALLY IMPRISONED. OPEN YOUR EYES TO NEW FASHION EXPERIENCES AND EMBRACE ORIGINALITY.
FASHION FEDS IS A COMPANY THAT KEEPS ITS EYES ON THE STREETS WITH THE HOTTEST FASHIONS. WE BELIEVE IN FREEDOM OF SPEECH AND EXPRESSION IN WHAT YOU WEAR. OUR PRODUCTS ARE FOR THE CONFIDENT CONSUMER WHO ISN'T AFRAID OF BEING THEMSELF.
THE FEDS MOTTO: BREAKING FASHION RULES IS THE LAW
NOW THAT THE FEDS HAVE YOUR NEIGHBORHOOD SURROUNDED, COME OUT WITH YOUR HANDS ON YOUR MOUSE PADS AND ENJOY SHOPPING WITH US.
K. NEALY
FOUNDER AND CEO OF FASHION FEDS LLC
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