Every rocker requires a reliable T-shirt. Every fashionista craves
quality threads. And every sex machine wants something to show it all off.
Like a ’69 Plymouth, 426 Brand drives every need home.
With the desire to create honest rock ‘n’ roll attire for the
subculture by the subculture, 426 Brand founder and CEO Robbie Vasquez
switched gears, expanding his original 426 Inc. marketing agency to a
clothing line of traffic-stopping T-shirts. “Subculture will never die
because there are always going to be people who want to do things their own
way,†he said. Keeping this philosophy alive, Robbie created a label
designated to the underground community that brings together timeless,
classic looks with high-end quality, all wrapped up with the 426 Brand
edge.
Hot rods, hair metal and pin-up girls inspire the designs of 426
Brand’s snug-fitting Ts, tanks and thermals. With its home being a 1950s
decked-out loft in Chicago’s Meat Packing District, 426 Brand prides
itself in Midwest values, but distinguishes itself with cutting-edge gear
for scenesters in Los Angeles, New York and everywhere in between. 426
Brand clientele are represented in the label’s real-life models: the
master brewer, the tattoo artist, the punk rock bartender and the
corporate-job rockabilly, to name a few. With so many of Chicago’s
artistic community catching onto the 426 Brand vibe, Robbie can easily keep
true to his original intention of creating clothes for the underground
culture.
Daring divas can expect to delight in “June-Cleaver-meets-Betty-Page†dresses, jackets, skirts, shirt and corsets, while boys will be boys in “James-Dean-meets-Johnny-Cashâ€
jackets, shirts, ties, belts and cufflinks. Plus, 426 Brand will continue to supply new designs of their staple T-shirts. With garments starting at 30 bucks, rock-star quality never felt so good.
