Jesse Perez pka Shysti
BIO
Born and raised in San Diego, California, Jesse Perez studied Comparative Literature at UC Berkeley and then went on to work as a Producer and A&R Rep. for the Canadian-based label Skyline Records.
Professionally known as Shysti, Perez has been in the music industry for over 10 years. As an artist, producer, songwriter and music publisher, Shysti has established himself and his companies, Be The Pulse Marketing, Latin Rap Conference and Shysti Music as real players in the industry.
In 2004, while working as the on-air host of the morning radio show on Blazin’ 98.9 (XMOR- San Diego), Jesse Perez founded the Latin Rap Conference (LRC; a very successful series of music industry events and conventions). Perez began this legacy with his business partners and industry friends who eventually became the LRC Board of Directors. In 2008, LRC was proud to host its 6th and most powerful event to date and the first ever Latino Hip-Hop Awards Show.
Having produced records for artists such as Frost, Baby Bash, Don Cisco, Shadow, Lil Uno and most recently, the legendary Latino Hip-Hop icon MELLOW MAN ACE, Shysti has made a name for himself as an accomplished producer and songwriter. He has made a tremendous impact in the Latino industry. He has produced tracks for pop superstars Christina Aguilera and Ricky Martin, platinum rock group POD, rappers Brotha Lynch Hung and C-Bo, WWE stars, and even had placements in popular TV shows, such as MTV's Next, Adventures in Hollyhood, Access Hollywood, Wife Swap, Unique Whips, Oprah and Hogan Knows Best and in major motion pictures like the Sony Pictures release, Something's Gotta Give, starring Jack Nicholson and Diane Keaton.
Shysti continues to organize the Latin Rap Conference and is CEO of BE THE PULSE MARKETING AND ARTIST MANAGEMENT. At BTP, he heads the day-to-day business with a strong emphasis on high-impact Urban/Urban Latino Marketing and Promotions. Shysti also just signed on to be Editor in Chief of a new magazine launching in 2009. It will be called The Brown Pages Magazine and will focus on the Urban Latino genre and lifestyle. And along with Latino Hip-Hop industry greats, Shysti is a part of the unprecedented Latin Lockdown Tour, happening right now. He continues to write and produce music, recently inking a production deal with Loud.com and producing some hot tracks on a groundbreaking new album for Lil Uno.
