How Much Can You Afford to Spend to Acquire a New Customer? |
Do you know the lifetime value of your customers and how much you can afford to spend to acquire a new customer?If
you don't know these numbers, you don't know anything. You're totally
shooting in t... Posted by on Tue, 23 Jun 2009 05:38:00 GMT |
Not Attending Live Events to Network |
Heres a list of well known information marketers Alex Mandossian, Armand Morin, Jim Edwards, Carl Galletti, Mike Stewart, Perry Marshall, Fred Gleeck, Sean Roach, Michael Penland, Ryan Deiss, Chris... Posted by on Fri, 19 Jun 2009 12:06:00 GMT |
Packaging Not Consistent With Price |
In the information-marketing world, youll hear the phrase perceived valueuttered frequently. Simply put, it means how much people think your product is worth. How you choose to package the informat... Posted by on Tue, 12 May 2009 13:56:00 GMT |
Not Addressing All the Learning Modalities by Which People Consume Information |
There are four basic types of learners in this world. In simple terms, these can be classified as readers, listeners, watchers, and doers. Some people classify readers as what they call tactile lear... Posted by on Wed, 01 Apr 2009 07:56:00 GMT |
Information Marketing Mistake - Failure to Repurpose Content |
A hot phrase these days in the information marketing industry is repurposing content. In their course Repurposing Secrets Jeff Wark and Lori Steffen offer 216 different ways they say you can reuse... Posted by on Fri, 27 Feb 2009 08:13:00 GMT |
Selling a Product that Isnt Yet Fully Developed |
This one tends to be a bigger problem for the platform speaker from what Ive seen, than for anyone else. It can certainly be true of any information marketer, but heres what Ive seen happen frequen... Posted by on Wed, 18 Feb 2009 11:13:00 GMT |
No Ride Along Offers With Your Physical Product Shipments |
This may surprise you, but out of several hundred clients that weve worked with over the last several years a total of just two thats right I said two take advantage of their product shipments t... Posted by on Thu, 12 Feb 2009 05:28:00 GMT |
Trying to Rely on the Sale of a Single Product |
If you have been involved in marketing for any length of time you have probably heard that the person most likely to buy from you is someone who has purchased before. This is so true. But if you have ... Posted by on Wed, 04 Feb 2009 12:09:00 GMT |
Lots of Ideas, Little Implementation |
One of the services our company has provided over the last several years is handlingthe sales table at various Internet and information marketing conferences. As aresult, weve seen more than our shar... Posted by on Tue, 13 Jan 2009 06:50:00 GMT |
Not Investing Some Time Every Day on Marketing |
It is so easy each day to get bogged down in the little details of your information marketing business that you forget to invest any time in actually building your business. Michael Gerber of "The E M... Posted by on Mon, 05 Jan 2009 13:36:00 GMT |