A.U.M is reading music.
A.U.M = Borhan, guitarist (ex-G’on Amber, ex-Jazz & Mosh)+ Junaidi, percussionist (ex-My Squared Circle, Dear Arson, Team Radar)+ Shahran, bassist (Recover, Secret 7).
Musicianship = Free-form jazz, experimental discordance time signatures, minimalist. Fugazi, Engine Down, Slint, Bright & Dark Side, La Quiete, Jhai Alai, Snoras, Kaospilot, Killie, Toe, Lisa Ono, Shikari, Orchid, Mogwai, Santana, George Benson, Envy, Glos.
Formed in mid-2006. Started off with Sharan on drums and Borhan on guitars, making sounds randomly. Common reference point, snare-driven bands, eg. Engine Down, Bright & Dark Side. Logical move to recce for percussionist with same vision and understanding of odd time signatures. Junaidi was roped in.
Name of band was by accident. Was on the Internet reading about Tokyo's Subway sabotage in 1995 by Aum Shinrikyo (no connection at all to the tradegy). Looking for a band name, short enough, A.U.M was taken in. Thanks to Wan Vegan from Straits Records, we have actually embraced A.U.M to be the abbreviation for " Amaran Untuk Mu", which means, "Warning For You". A.U.M members are “HDB void-deck†musicians. Dig into vinyls and such. Appreciate honest musicianship in intimate gig venues.
Ideology= And one of the striking features of the modern period is the institutionalization of deceiving and oppressing the public, so that we now have huge industries deceiving the mass—and they're very conscious about it, the public relations industry. Interestingly, this developed in the freest countries, and, when it was recognized that enough freedom had been won that people could no longer be controlled by force. So modes of deception and manipulation had to be developed in order to keep them under control. And by now these are huge industries. They not only dominate marketing of commodities, but they also control the political system.
As anyone who watches an election knows, it's marketing. It's the same techniques that are used to market toothpaste. And, of course, there are power systems in place to facilitate this. Throughout history it's been mostly the property holders or the educated classes who've tended to support power systems. And that's a large part of what education is—it's a form of indoctrination. You have to reconstruct a picture of the world in order to be conducive to the interests and concerns of the educated classes, and this involves a lot of self-deceit.
