Hiero Jeans

Hieroglyphics Announces Release of New Clothing LineHiero Jeans, “Vintage Analog Denim”OAKLAND — May 21, 2007 — The legendary underground hip hop collective has announced the introduction of their new line of high quality denim jeans for men set to release in August 2007. The first release, which consists of a hand-numbered, limited edition vintage indigo “Basic” style denim will be initially released exclusively online. This debut will be followed by four different denim jean styles.“It’s about time for Hiero to step it up; it’s like a natural progression for us. We can’t keep our t-shirts and other Hiero paraphernalia on the shelves, so we figure it’s time to come with the high end, top of the line fits.” said Casual, co-owner of Hieroglyphics and conceptual designer of the new product. “So far, we’ve gotten quite a bit of interest from buyers and stores all around the world. It’s an exciting time!”The new jeans are made of high quality denim, including an organic denim that is produced from cotton grown here in the United States. Available in men’s sizes 32-42, these soft textured jeans are stubby enough for the hip hop crowd, yet sturdy enough for the big outdoors and comfortable for any occasion. They feature a loose fitting design, with special attention to the pant legs to prevent the dreaded “drag” that wearers constantly battle with other jeans. Other creative design elements include silk screened lyric quotes from various Hiero members on the inside of the jeans.Chuck Johnson, of TBN (Town Business Networks) and a longtime fan, has been purchasing Hiero wear for many years. Recently at a sold out show at The Fillmore in San Francisco, Chuck’s response to the announcement of Hiero’s new denim line was extreme excitement.“It’s about time!” he proclaims.Hiero’s Famous Logo Saves FaceMany fans have been sporting the famous and very recognizable “face” logo for several years, from t-shirts to car air fresheners, the three eyes/straight mouthed logo can be seen everywhere, including on a Hiero Jeans t-shirt worn by Casual in the new commercial for Zune, Microsoft’s new 30GB media player.The new denim line will not disappoint admirers of this logo - proclaimed by Rolling Stone Magazine as the third most recognized logo in music today - as it’s featured on the button and outside leather brand tag on every pair.“When I invented that symbol, I never thought it would get this big," says Del tha Funkee Homosapien, creator of the logo and founder of the Hieroglyphics collective, in an interview for SF Weekly.Hiero Jeans AvailabilityAfter their debut at the fall MAGIC convention in August, the high quality Hiero Jeans will be available internationally at exclusive boutiques, retail department store chains, and online at www.hierojeans.com. In addition to the denim line, Hiero has designed new complementary t-shirts and sweatshirts, which can also be found at these locations.“Hieroglyphics has been setting the standards for underground hip hop since the 90’s, especially here in the Bay Area.” says Charles Lyle of Blazon Entertainment, who coordinated the production of the line. “With their creative minds and vision, a clothing line just seems like a natural fit. I can’t wait to get some myself!”Founded by rapper Del tha Funkee Homosapien, Hieroglyphics has been consistently delivering thought-provoking and socially conscious lyrics combined with smooth funky beats to fans all over the world since the early 90’s, and continues to set standards with their new clothing line. Various members of Hieroglyphics are scheduled to perform two special shows in Las Vegas to celebrate the launch of this clothing line at the MAGIC Convention in August 2007.“We don’t make clothes for genres but we will make a genre from our clothes, just like we do with our music.”