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PROFIT MANAGEMENT
“When I think about fashion, I think about something intrinsic to my life. When I think about style, I think of it as the only real luxury that anyone can afford to indulge, with or without money. When I think about elegance, I think of how one achieves it only by silencing loud trends.â€â€œThis is how I’ve always felt about fashion, not just since my name and my labels became well known, but since the day I began my career. I’ve always had pragmatic approach, an instinct honed by working from the outset in the world of industrial production and broad distribution. The creativity I love is the one that invents credible fashion, clothes that make the men and women who buy them look and feel better, not changing drastically every season but evolving the way the culture does, capturing the current of what’s new. It’s a creativity that doesn’t stoop to the level of the “remakeâ€, the costume, the gratuitously peculiar or indecent.â€â€œThe values that will endure to form the foundation of the new century’s fashion are ease, intimacy, expressiveness and, above all, a space for interpretation between those who make fashion and those who wear it. And this is the concept of fashion that has guided and continues to guide my life.â€â€“ Giorgio Armani
MAGIC CITY/SHOTTAS/SHAKA ZULU
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