Have you been suffering a music malaise lately? Can' t find anything
on radio to give you that audio fix you need? Then allow us to
introduce Bronx native, Eff Anthony - a soul-singer, songwriter,
multi-instrumentalist and producer whose pure talent will absolutely knock your
socks off. To give you a small idea of Anthony's highly-evolved sound,
take the authentic musicality of John Mayer, mix in the seasoned
silky-smooth vocals of John Legend, throw in a scoop of Craig David's slick,
limelight-ready persona, and you'll begin to understand the flavor Eff
Anthony brings to the table. The 26yr-old Franco Anthony has been a musical prodigy from the very
beginning. After receiving a drum kit from his parents at the age of
eight, the youngster proceeded to maneuver the sticks with the ease of a
professional percussionist. By the time he graduated from high school,
he'd already fronted several bands and taught himself how to play both
rhythm guitar and bass. Next for him was an internship at BlackHouse
studios in Jacksonville, Florida where he got his hands wet producing
hip-hop/R&B tracks, and honing his songwriting skills. The studio's
owner, James Bailey, an A&R for Warner Records, quickly noticed his
intern's talent and urged him to step from the background, and put the
spotlight on himself as a songwriter and performer.
With a fresh focus on his career, Anthony moved back to NYC in 2000
to shop his beats and pursue new musical directions. He ended up
meeting another skilled musician named J.U.S. who had already garnered some
buzz from appearing on the first season of Diddy's Making the Band. A
friendship quickly blossomed, and Anthony became a regular member and
designated drummer for J.U.S.'s new band, The J.U.S. Evolution.
The Transformation: The first major break in Anthony's grind came in early 2006 via the
massive, nationwide Calling all Bands contest for unsigned artists
sponsored by Verizon Wireless and Myspace. From a pool of almost 5,000
entrants, Anthony was chosen as one of the 15 finalists. Even though he
didn't win the ultimate prize, this milestone earned him several
write-ups, and opened the ears of some influential industry people. One of
the interested observers was an accomplished producer named Rachid
Wehbi with several top-ten hits in the bag for mega-artists like Nelly
Furtado, Leann Rimes, and Deborah Cox. Rachid was in NYC working with an
upcoming female artist, and as destiny would have it, their paths
crossed, and he was immediately drawn in by Anthony's undeniable appeal.
With the proven trackmaster in tow, the evolution from Franco
Anthony to the Eff Anthony Project was complete.
With Rachid's input, Eff Anthony sound has evolved into a
beautiful, organic blend of soul and R&B that appeals to both mainstream
listeners and discerning critics alike. The current EP, Life is a
Song? is pure quality, and features the track Fantasy a crisp scorcher
that flows effortlessly with sweeping strings, precise chord changes,
and Anthony's signature, pitch-perfect delivery. This track is just one
of the many gems in the artist's remarkable catalog. .
The Next chapter: To date, Eff Anthony has received publicity from several local NYC
newspapers and television channels, and even opened up for John Legend
at a Hot97 radio showcase. He's pretty much an internet celeb with
several charted and much-discussed clips on Youtube.com. Currently, you
can catch him playing live venues all over NYC, and he's presently in
talks to open for a major artist on a nationwide, multi-city tour. The
ink isn't dry on that yet, Eff Anthony states, but when the news
comes out, it's definitely going to be a great look for me.
With talent this polished, it's just a matter of time before the Eff
Anthony Project bubbles to the very top. Do yourself a favor and
recognize the next movement in authentic pop and soul.
