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Enter the world of Ziad Ghanem, where the mundane is banished and all that is unique and vibrant takes its place. Dubbed the ‘Cult Couturier’ Ziad likes to break the rules by combining high-couture techniques with raw street elements.Established as a ready-to-wear designer for both men and women Ziad is now breaking new ground with his bespoke designs and private commissions. Past projects have ranged from an exclusive collection for the LVMH-Celux boutique in Tokyo to his top-selling ‘I Love London’ range for high street giant TopMan.People can be frightened of the word couture and often associate it with; out of their league and way too expensive. Of course Ziad likes to bend the rules and turn couture on its head, while you can find dramatic, voluminous gowns in his collection; he also gives wearable, ethically sourced fabrics his undivided attention. “Basically it’s all about providing a more personal service; I get to work with the client’s requests to create something unique that fits their personality.”Ziad Ghanem has grown into an international label with clients afar afield as Djeddah to Dallas. “Its Ghanem to Go,” he quips “appointments are made and there I am providing that one on one service.” ''Digne ou indigne, ma vie est ma matière, et ma matière est ma vie''. Casanova . http://www.ziadghanem.co.uk.