JWT Chuco - ProfilesArchive

About Me

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The brand new CHuCo Fresh Box!

Download the new ChuCo Fresh Box in .pdf!!! in Italian or in English! (coming soon)

Download the 04/08 ChuCo Fresh Box in .pdf! in Italian or in English!

We also added our 2007 old school style Fresh Box archive! Click on each issue name to download (english .pdf). February , March , April-May , June-July , September , October and November .

CHuCo (acronym for Cool HUnting COmmunity) is the JWT Italia business unit specialized in monitoring, designing and implementing alternative marketing activities (guerrilla, viral marketing, branded experience, ambient media,...) to support classic communication plans or as alternative to them.

CHuCo was born in 2002 in Milan as an international coolhunters network and now is formed by a team of strategic planners, creatives, project managers and producer able to develop projects, starting from the brand strategy to the final making-of the idea.

CHuCo improved its skills in 2007 creating the new unit Trend Mine, a steady international trend watching laboratory capturing all the new trends re-editing them and transforming them into new boosts.

CHuCo created projects for Sprite (Coca Cola), Maxibon (NestlÃ¨), Svelto (Unilever), Simmenthal (Kraft), Ciba Vision (Novartis), Regione Trentino, Mondadori, Hawaianas, Irish Tourism, RCS and many more.

CHuCo is now interested in getting in touch with new cool hunters over the web that can improve its worldwide network.

ExtÃ¨ - The Chemistry Of Emotions
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Aggiungi al mio profilo | altri Video Check out the event website lachimicadelleemozioni.com

My Interests

I'd like to meet:

CHuCo is looking for coolhunters, people costantly up-to-date and capable to intercept what's new and what's cool, in Italy and all over the world. CHuCo is interested in new trends in fashion and music, outcoming people, suburban frenzies, graphic directions, upcoming movements in design and architecture. Everything from fashion, street art, new materials to music, architecture, communication.

My Blog

Glossario dei termini di marketing alternativo

Advergaming: coinvolgimento del target in giochi online legati ad uno specifico prodotto o alla marca in generale.ARG: alternative Reality Game. Giochi che si svolgono in parallelo sia online che nel...
Posted by on Sun, 31 Jan 2010 00:00:00 GMT

Business cards

Business cards are the first thing that introduce someone, giving the opportunity to communicate his/her role and skills, that's why common business cards are becoming rare.Some people is going beyond...
Posted by on Mon, 11 Feb 2008 05:10:00 GMT

Viral Marketing: the web virus

Viral marketing it's the digital evolution of the past word of mouth. It's a marketing strategy that creates online messages to involve the consumer and drive him/her to share them, spreading their co...
Posted by on Tue, 23 Oct 2007 00:00:00 GMT

Creative flyers

Flying posters are becoming creative, representing the message they want to spread and actracting passerbys.Sometimes flyers can be creative in their image but also in the message, when it's fulfilled...
Posted by on Thu, 31 May 2007 00:00:00 GMT

Bite Nite!

We did it!!!the Bite Nite
Posted by on Tue, 20 Mar 2007 03:41:00 GMT

Branded Spaces, Experiential Marketing

Important brands always more often use to open pop-up stores, branded spaces, places where to live directly the brand experience, something that is beyond the simple tryvertise.Continue reading this a...
Posted by on Tue, 30 Jan 2007 00:00:00 GMT

Elevators as small animated worlds

In this vertical builded world, elevators are becoming an excellent promotional system, especially in places like shopping centres where the confluence of people is important. This unusual media has a...
Posted by on Fri, 15 Dec 2006 00:00:00 GMT

Hello Kitty, from the character to brand licensing

It is enough to go around in big cities to observe a phenomenon that is becoming more and more evident: mothers dressed like young girls just like their daughters and children under 10 years old with ...
Posted by on Fri, 15 Dec 2006 00:00:00 GMT

Zapatero

In September a video was broadcast on internet showing four Spanish individuals stealthily breaking into the Parliament and taking away the chair of Zapatero.Our fellows call themselves "4 gatos" and ...
Posted by on Mon, 11 Dec 2006 00:00:00 GMT

Second Life, living in the Net

After Habbo Hotel, Superfighetto, The Sims, the simulation of online life becomes more and more similar to the real one with Second Life (http://secondlife.com/), a virtual three-dimensional online co...
Posted by on Tue, 05 Dec 2006 00:00:00 GMT