A professional with deep industry ties and a long list of accomplishments, Massimo Sex D'Electro remains an amateur in the literal sense of the word. Where others might settle into a single speciality, the Berlin-based Artist is the founder of the successful Electrobot Records label, a talented musician, a Live-Act, a DeeJay, a Promoter and a well-known radio personality.
In 2002 Electrobot Records was founded as a platform for the Artists and Friends around Massimo. It took one year till the first records were sold in the shops and the impact on the electronic music world was massive.
Motivated by the simple desire to share music with the widest audience possible, a move from the DJ booth to the broadcasters cabin of TwenFM Berlin was a logical extension and in 2004 Massimo launched his first weekly Radioshow Electricity on Air in Berlin.
Upon launching the BERLIN.sELEKTRO.TECHNIK eventseries in the club Maria in Berlin in January 2005 where he is regularly presenting both Electrobot label artists and an array of international top acts like Anthony Rother, Wolfgang Flür (ex-Kraftwerk), Legowelt, Billy Nasty, Alexander Robotnik to name a few.
But it's undoubtedly Electrobot Records that has introduced Massimo to a truly worldwide audience. Despite the label's short history so far, its innovative productions which follow Massimo's lead by combining Electro, Italo and EBM influences with a deep sense for Dancefloor-grooves attracted the attention of clubbers and curious listeners from all over the world.
Electrobot's buzz quickly catapulted from local word-of-mouth and online enthusiasm to attract the attention of international top-acts like DJ Hell, Tiga and Anthony Rother to name a few.
With ears trained through years of DJ experience, Massimo has turned his abilities as a selector towards discovering fresh, innovative talents...
In Example the producer Danton Eeprom was first discovered, signed and released by Massimo on his label Electrobot Records.
His current Electrobot signings are just the start of what we can expect from Massimos development of Electrobot Records as the platform for a new generation of musical talent.
Dear Friends, if you want me to listen to your demos, you will have to send an audio CD with max. 6 tracks to: Electrobot Records, Postbox 08 01 12, 10001 Berlin, Germany, Europe
i'm not checking any tracks nor links of any kind. Thank you and keep up the great work.
www.massimosex.com..
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