7 Ways To Improve Direct Mail Response |
While print marketing should not be relied upon exclusively in today's communications world, direct mail campaigns are still an important ingredient in an effective marketing mix. There are ...
Posted by on Thu, 22 Feb 2007 06:40:00 GMT |
Compelling Brochure Copy - The Basics |
Compelling Brochure Copy - The Basics It's part of our job to educate our clients on the importance and advantages of excellent design. At the same time, it must be said that e...
Posted by on Sun, 11 Feb 2007 16:56:00 GMT |
Q&A: What does excellent trade show signage look like? |
Question: What does excellent trade show signage look like? Is it simple? Colorful? Digital (narrowcasting)? Branded?Jan-Burger Troost, Owner, Wester ExpoGraphics Answer: Your exhibit and tr...
Posted by on Wed, 31 Jan 2007 05:14:00 GMT |
A Case for Rebranding: Hovis Invisible Crust |
This month, Hovis Invisible Crust is relaunching with new branding, new packaging design and an integrated marketing campaign worth over $4.5 million. British Bakeries first launched Hovis Invisible C...
Posted by on Wed, 24 Jan 2007 10:19:00 GMT |
Whats up with Personal Branding, and why you should consider it |
Most of our readers own their own business, or at least run the marketing department. And for the most part, they know that the concept of branding has a much farther reach than just their company. Bu...
Posted by on Thu, 18 Jan 2007 10:04:00 GMT |
The Self Promotion Piece - Bringing a Graphics Standard into the Business World |
The Self Promotion Piece - Bringing a Graphics Standard into the Business WorldGraphic designers are intimately familiar with the all-important portfolio and accompanying self-promotion piece. Afte...
Posted by on Mon, 15 Jan 2007 15:32:00 GMT |
A Well Managed Suite of Business Materials |
A Well Managed Suite of Business Materials When you're not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials ar...
Posted by on Fri, 12 Jan 2007 08:50:00 GMT |
Packaging: dressing your product in a fashion conscious market |
Packaging. It's something most people don't necessarily think about, perhaps partly due to the fact that it is so overwhelmingly pervasive. Even just picking up groceries for the week, in a single for...
Posted by on Mon, 08 Jan 2007 09:43:00 GMT |
Setting goals for 2007 - ten steps to success |
So it's a new year already - where did the time go? And what about those promises we all made to ourselves around this time last year? If you're like most people, you may have resolved to lose a few o...
Posted by on Fri, 05 Jan 2007 06:49:00 GMT |
Using design in business |
Design in business is much more than just catchy ads. You can use design to generate new ideas and turn them into innovative and competitive products and services, improve your business processes and ...
Posted by on Wed, 03 Jan 2007 09:42:00 GMT |
