Making his Professional Wrestling debut in December of 1997, Screaming Lord Lush changed the Professional Wrestling scene here in Melbourne. No more fat guys with moustaches wearing the same leotards they wore in the 70's. Screaming Lord Lush brought the magic of showbusiness to the venues that were starving for World Class Entertainment. Initially, the bookers and some of the promoters did not see the potential that Screaming Lord Lush had in the Australian Wrestling Scene. It took Jim Demirov, Promoter, Visionary and Ex-Pro Wrestler, who understood exactly where the Lord Lush Character came from and where the Lord Lush character was going. Things just went nuts from there. With TV appearances, prime time radio interviews, Full Page Features in leading Newspapers, Cameo Appearances in sold out theatre shows, endless autograph and photo sessions, Screaming Lord Lush was a character people Loved or Hated, Hated to Love, Loved to Hate or just plain and simply loved watching, but always got a standing ovation when Screaming Lord Lush entered the ring. Screaming Lord Lush retired in 2001.
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