It was back in 1993 that Rave ad salesman Simon Berry (Art Of Trance) began work on creating a stable outlet for the music and artists he loved. The first Art Of Trance record “Deeper Than Deep†launched the label, immediately identified by a certain quality and depth of production. Indeed this still continues today. It was with early records such as the Union Jack “Two Full Moons And A Trout†and Poltergeist’s “Vicious Circles†that resulted in Platipus standing out head and shoulders above the rest of the pack.The quietly successful and prolific label was rocked however in 94 by the release of a certain record called “Children†by the then unknown Robert Miles. "We were in the Firestone Club in Orlando," explains Simon, "listening to Florida jock Kimble Collins. He dropped one of only two acetates in existence at the time of Robert Miles Children on Italy’s DBX. We rushed back to England, signed it and had a hit on our hands. It got so big that we eventually had to sell it on to BMG. We couldn't handle the volume." Huge wasn’t the word. A track that blew the scene open, with everybody and their mother whistling the tune in the street. A huge multi platinum success and the sound of 95. Setting up a more secure basis for the label was perhaps the most important result of this success, enabling album and artist development as well as allowing Simon to indulge more in his original passion of creating music himself.It was later in the 90’s that trance became synonymous with a more banging, European style of production. Although contributing to this scene with the anthemic Ferry Corsten production of Art of Trance’s “Madagascar†(an update of the earlier Cygnus X remix), Tracks like Libra’s “Calling Your Name†and Oliver Lieb’s various guises maintained the consistent quality of the labels releases. Platipus artists began to look to a new generation for the sounds of the future, Moogwai’s euphoric but subtle sound and Pob’s highly advanced progressive tracks being fine examples of the labels philosophy in action.Innate’s “Changes†and Star’s “Rock Rose†followed and 2001 highlighted a shift towards the darker and more tribal orientated sounds, with Praha’s “Pachinko†being a stand out track in this genre.2002 and the label was clearly heading in the right direction as big-name jocks Sasha and Steve Lawler hammered releases like Leama’s ‘Melodica’ and ‘Into Sea’ by Adam Dived, another Dino Lenny alias.
Another significant event in any trance DJ’s diary was the birth of Platipus:Euro. This new direction for Platipus plans to focus on a slightly tougher and more - would you believe it - European sound! The label launched with an awesome track by M.I.K.E PUSH under his Solar Factor guise, then continued with bombshells from R.O.O.S and trance wunderkinds Neo & Farina.2006 saw the release of 'Persia,' a collaboration between Art Of Trance & Natacha Atlas of Trans Global Underground fame. History in the making & history repeating itself in the form of Union Jack's landmark record 'Two Full Moons & A Trout' got a much over due & long anticipated re-release. New interpretations by Chab, Luke Chable & tektonik^ with Caspar Pound's mix added to the vinyl format as a nostalgic tribute.2007 has seen the release of the critically acclaimed BIG FREEZE VOLUME 1 (DJ MAG 4/5 MIXMAG 4/5) Mixed by head honcho SIMON BERRY.Volume 4 in the Art Of Chill series is released on 13th AUGUST 2007 - Mixed by ALEX PATERSON from THE ORB.Later in the year look out for Tales Of The Unexpected 3 Mixed by Hardfloor, Addicted 2 Mixed by Gui Boratto and The Big Freeze Volume 2 Mixed by Bliss - Platipus is still ahead of the game.
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