The ZO-ON Iceland brand is the most technical and functional brand on the market currently. It blends a great mix of functionality and fashion, bold bright colors, a supreme classic fit, and brings an element of cool that is unparalled. It is with our pleasure that we introduce our line, ZO-ON ICELAND!!!We will be attending the SIA Trade Show in Las Vegas and Outdoor Retailer in Salt Lake City, Utah in January. You will begin to see the ZO-ON products in stores in 2007. ZO-ON USA has a showroom centrally located in the garment disctrict...any buyers, stylists, or photographers that would like to visit and view the line, please do not hesitate to contact me so we can schedule an appointment.We are also currently looking for amateur skiers, snowboarders, underground hip-hop, reggaeton, latin rock, rock, and DJs for potential sponsorship opportunities. Please contact us with any and all inquires. We will also be in the process of searching for potential models for our print and electronic media compaign. More information to follow...take care and remember, and ZO-ON, and ZO-ON, and ZO-ON!!!!!!If it makes it in Iceland, it makes it anywhere...Whatever the Weather!!!!Iceland is like no other place on earth. Warm gulf stream waters flow past on its journey north, sometimes competing with Arctic winds blowing south. When these two forces meet, they create some of the most extreme and unpredictable weather found on earth.It is against this volatile backdrop that Jon Erlendsson founded ZO-ON Iceland in the mid 1990s to manufacture outdoor wear designed specifically to withstand Iceland's challenging environment.Icelandic conditions demand specialised outerwear,says Jon, explaining that the weather so often changes without warning. It can be pouring rain in the morning, and then in mid-afternoon the temperature suddenly drops to minus. Wet clothing that doesn't have time to dry freezes up, a situation that can quickly develop into very serious trouble.When ZO-ON first collection o high-technical ski-, rain-, golf- and general outdoor wear went into retail stores, Jon was taken by surprise. Icelanders took to our designs like a desert traveler takes to an oasis. We were on our way!Spurred on by sales of ZO-ON over the following years, Jon added collections aimed at the youth market: high-tech snowboard/freeboard wear, technical street wear and urban sportswear. This too found a waiting market, and before long Iceland's relatively small, market was dominated by ZO-ON. Today, we have a major share of the outdoor clothing market in Iceland,says Jon.Five years ago, ZO-ON began its push abroad, focusing on its Born in Iceland marketing concept: outdoor apparel developed specifically for Iceland can handle conditions anywhere. The company slogan says it best, If it makes it in Iceland, it makes it anywhere . . .Whatever the Weather!Today, ZO-ON is sold in numerous European and Scandinavian countries. When we present our collections the response is always positive. Its all very exciting marketing products that customers need,says Jon.www.zo-on.com
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