About Me
To true fans of good music the state of Mississippi is hallowed ground. It is the land where the blues, the basis of all forms of popular music started. It is, to some, an unlikely place for hip-hop let alone the next hip-hop superstar, but Mississippi native Boo (AKA Boo Rosinni AKA Boo the Boss Player) is next big thing in rap music.
Blessed with a liquid flow and a gift for telling gritty hardcore street narratives, Boo has been in the trenches of the Southern underground grinding. For the past seven years Boo has been paying his dues by releasing five underground albums on his own independent 1 Life 1 Love label, blazing numerous mix tapes and doing countless shows, earning him a loyal legion of underground fans stretching from Houston all the way back to Miami. To those on the outside looking in, Boos meteoric rise through the ranks of hip-hops upper echelon may seem like a walk up a crystal stair. The truth is that Boos journey to the world stage was replete with splinters, tacks and thorns.
Boo's sojourn began a little over twenty-five years ago in Canton, Mississippi, a small town located just outside of Jackson. Like most Mississippians who grew up in a small town, Boo grew up in a close-knit community where everybody knew everybody. We didnt have much, but my momma made due with what we had. I remember the very first spot we had was a trailer. My mom was going back and forth with my dad so we ended up in this shotgun house for a little while. Then we started going back and forth to grandmamma house and back and fourth to the projects where my great grandmamma lived. So we moved around a whole lot when I was coming up. Nothing was stable.
Despite their lack of income, Boos mother did her best to keep a roof over her familys heads, food in their mouths and clothes on their backs. She also made sure that Boo knew right from wrong by sending him to church. But despite her best efforts to keep her son on the straight and narrow, Boo (like so many poverty-stricken African American males) eventually fell victim to the lure of the streets. At the tender age of thirteen, fueled by his need to escape the clutches of poverty, Boo started hustling in the streets. I was seeing a lotta my potnas get into it so I kinda slid into it. Back then, I felt like I had to do what I had to do. Fortunately for Boo he was able to realize that the life he was leading was headed nowhere fast. So he quit hustling and turned to another hustle, a legal one - music.
In 1996, Boo started his own label (1 Life 1 Love Records) and released his underground debut Birds Fly South and begin selling it out of the trunk and on consignment, selling over 5,000 units in Jackson alone. The record created a huge buzz in the streets of Mississippi and ended up catching the ears of Louisiana based rapper C-Loc (How Ya Do Dat) who invited Boo to join him, Young Bleed and Maxmanelli and others in forming a group called the Concentration Camp. The group recorded an album with Priority and two independent albums before Boo released his second LP 601, which sold close to 15,000 units. With his third album Hustlers Prayer, Boo not only doubled his sales, but was able to move units outside of the state of Mississippi.
I was just trying to build from the Birds Fly South album, says Boo. I just took the same lessons that I had gained from that album and applied it to the momentum that I had already built up from the first album and the Concentration Camp album. Now Im not only in Mississippi selling units, but Im in Louisiana selling units as well as Texas. Im expanding.
Early 2007 1 Life 1 Love will be dropping an Aphilliates ground breaker mixtape. Not only that "The Boss Playa" has connected across I-59 to get it chopped and screwed by Hollow Ent. This is all to prepare you for his major release the 1st quarter of '07.
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