About Me
DJ PROMO: BIOGEND-OF-SCHOOL parties are usually noted for the destruction of friendships and common room furniture rather than the creation of world-class DJs. But 1986 bucked that trend and a new Deity of the Decks was born.When some friends needed help staging a school leaving party for 2000 people, Matt Solo – who would later become DJ Promo – threw together a Party Survival Kit and grabbed the helm. One rebel-rousing party later, his destiny was determined.Less than three years down the line, he was managing a group of British DJs and forging connections with clubs that still stand strong today. By the early ‘90s, he was running a London record store, staging his own events and helping others promote theirs.In 1996, Matt quit the record store and started selling promos direct to the same DJs he'd served over the counter. At the same time he launched the infamous Aural Sex parties – and with them, his own DJ career.In his first year behind the decks, DJ Promo played at some of the most famous clubs in London , including Ministry of Sound, The End, Heaven, Turnmills and Hanover Grand. So respected were his skills at the decks, he was called in to sound check Liverpool's Cream and even London's Fabric before opening night, making him the first person to DJ on the club's legendary system.It was time to turn his attention overseas and he was soon playing in Europe and America as well as a six week stint in Toronto, Canada. Back on British terra firma, he launched the hugely successful Good Life parties – a combination of “house anthems from yesterday and tomorrow†that broke bar and attendance records. A move towards the darker, more tribal and progressive side of house followed in 2002 and he established the 3D collective with Pedro G of Portugal and Spain's Enrique Soto.3D went Europe-wide and the trio occupied a monthly slot on Ministry of Sound's internet-based radio station, where they played as guests on the Secret Sessions hosted by Ruanne Emmenes with an audience of more than seven million. DJ Promo has also guested on the All About Prog show.Spin-off nights were inevitable and in 2003, he launched Battle of the Diamonds: an experimental night in which he, Pedro G and guests battled it out for sonic supremecy whilst only allowed to play three consecutive tracks – keeping the energy level high and the music varied.By summer 2003, he had completed seven new mixes and tweaked his first album to near completion. That December, he moved to Melbourne, Australia, where he rapidly established his reputation on the club circuit and now runs city nightclub Tilt.From Summer 2005 he started training in earnest to attempt breaking the Guinness World Record for the longest DJ (club) session marathon, which stood at 84 hours. At midnight on June 15th 2006 his training had paid off as he concluded his effort reaching a staggering 87 hours continuous DJing. The event took place in a purpose built venue in the heart of Melbourne 's Federation Square. The process of gathering all the data required for submission to GWR is now underway.2006 has brought new partnerships including; MINDLESS ENTERTAINMENT who now represent him for Australia; and NOISE TV, who's support during the GWR attempt has blossomed into Promo writing and hosting the dance segments of their show.He is currently working on two album projects as well as numerous remix projects and still finds time to DJ regularly and run Tilt nightclub.To date, DJ Promo has played in Australia, Belgium, Canada, England, France, Greece, Holland, Ireland, Italy, Japan, Lithuania, Portugal, South Africa, Spain and the USA. His style encompasses a broad spectrum of house, from the sublime jazzy sounds of Europe and the US, to funky Latin, to dirty phat Progressive, Tech and his all-time personal favourite, Tribal House.
