Established officially in March 2002 the labels mission statement is simple, release good music… regardless of genre.
In its early years Underdogg released several limited edition recordings from over looked artists to great acclaim taking the label from strength to strength. With a slew of well received releases under its belt it was now time to take the label to a world wide platform with a distribution deal through Universal.
The last quarter of 2006 Underdogg released its first national single "ALL Y'ALL (REMIX)" by Hydro featuring N.O.R.E and Nana. The single got a positive reception from Radio, Clubs and fans alike. Being supported by tastemakers like Tim Westwood, Phoebe 1, Steve Sutherland and Bobby Friction and Nihal to name a few, the track was picked up by all major radio stations including BBC Radio 1, BBC 1Xtra, Asian Network, XFM, Choice, Galaxy, etc which further cemented the foundations of Underdogg as a recognised brand.
Underdogg has since collaborated with labels and other established recording artists who share our mission, including Def Jam, Roc-a-fella, Konvict Music, Atlantic, Music Kids, KrazyGroove, Chemikal Underground, Mojona Ltd, Big Things Ent., Clinton Sparks, N.O.R.E, Nana, Memphis Bleek, DJ L.E.S., Hussein Fatal, Quan…
The belief at underdogg is that to progress you need to give back to the community which helped build your infrastructure. Therefore we support local artists, designers, record labels, DJs, promoters, media companies, dancers, etc basically anything to do with this monster called the entertainment industry. So others can do the same and not make the same mistakes.
With success comes social responsibility. Therefore with each release, Underdogg donates a portion of the company’s profits to a charity of the artists choice. At Underdogg we believe in nurturing talent and have a division dedicated to developing artists and welcome all to get in touch… what’s the worst that can happen?
Current projects include:
Hydro – New album titled Crucial, due March 2008. Definitely one to watch, especially with the heat still radiating of the first single. Check myspace.com/hydroglasgow
Coughlins Law – New material coming real soon. You won’t be disappointed. Check myspace.com/coughlinlaws
So far so good…
Now enjoy the music!!
Sweetie Pie (HOT) ft Nana & NOVSugar
Hydro - Celebrate
Determination
All y'all
For latest news and happenings checkout www.UDEUK.com