"Smart is the new gangsta!" Exclaims Hu$tle $immon$ as he overlooks his old stomping grounds of Oxford Street in North Philadelphia. The same street that transformed a Slick Rick and Kool G Rap loving 12 year-old into a fire-spitting, voracious, lyrical, industry BEAST. Originally put onto the rap game by his brother during his prepubescent years, Hu$tle $immon$ has refused to quit. Whether in Las Vegas at the Magic Trade Show getting cosigned by Paul Wall and Sean Kingston or in New York City, juggling deals; it is easy to see why Hu$tle and his movement are most h8d.See, Hu$tle $immon$ ain't your DVD-freestyling, hood-celebrity, battle rapper! He's an artist; period! He uses the circumstances of which he was both involved in and is still around to paint lyrical wizardries through his music. Being an 80's baby and growing up around hustlers his whole life, he became simply that; a hustler. Whether it was hustling to get his homie a car, hustling to help a single mother get her children some school clothes, or hustling to get someone in financial despair some credit, $immon$ is known to come through.Subsequently, given Hu$tle $immon$' natural personality, it is by no surprise that he has smashed his way through the music industry, negotiating deals with the likes of the Universal Music Group, Asylum Records, Jive, and Capitol. Additionally, Hu$tle has received sponsorship deals from Meezan, Art Couture, Circus Boardwear, and FGI Clothing. It's obvious to see that Corporate America and the Hood alike want to see and be seen with Hu$tle $immon$.If you take anything from his music, Hu$tle $immon$ stresses that it should be the positive message. He wants to bring hip-hop back to the era when it was fun; music for the masses! $immon$ insists that it is time to stop the bleeding in his hometown degradedly nicknamed Killadelphia, Pistolvania and instead take the rap game to the time where you could get fresh, put on your flyest gear, and go to the house party around the way without having to watch your back. Hu$tle's current movement is all about staying in school, improving the community, remaining focus, and hustling legally to survive in these current times. Now that's REALLY KEEPIN' IT GANGSTA!