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About Me

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Fashion Design wasn't always in my initial career plans. I was actually on a path to a Sport Medicine degree, even though sewing became a hobby of mine at a very early age. While I was a toddler at home, my mother made custom wedding dresses and graduation gowns. She would give me little projects to do (like getting out the fabric and patterns) and by the time I was 12 years old, I was helping her sew the wedding dresses and gowns.

That took a back seat to my athletic and sport medicine career. While training for the ‘88 Olympics in Gymnastics, I had a serious fall on my head and had to give up both the dream of competing in the Olympics and my Sport Medicine career. After doing a short stint in the financial industry at a Bay Street brokerage firm, I realized I wasn't happy and packed up my bags and moved to New York after being scouted by a modeling agent. I spent two years in the States flying between New York, Miami, Arizona and L.A. enjoying my newly found "hobby".
One night I was in bed in my Manhattan apartment, wondering where I would be if I didn't get injured and my mind started to wander about how those circumstances led to where I was in my life and what I wanted to do with it. Upon my return to Canada, I still had the athletic desire within me, but since I could never compete again, I decided to fuse my earlier passion for sewing, my love for athletics, my knowledge of the human body, and my new found passion for fashion to develop an athletic wear line.
Since then, it evolved into an active lifestyle collection that has been on Top TV Shows Like Baywatch and Melrose Place, as well as some of North America's top fitness, health, and Wellness/Lifestyle magazines. My collection can hold its own in today's marketplace and is constantly evolving to meet the demands of the active lifestyle industry.
The expansion of the collection will include a wider selection of yoga/Pilates/Cardio wear, Swimwear and luxurious Resort/Cruisewear. With that said I would like to introduceThe New Women Of De Freitas Lifestyle Apparel!


I'm presently working on my new collection but in order to stay abreast of what I'm doing you will have to read my blogs. I will however give you a hint...

Pure Eco-Friendly Luxury


IN THE MEAN TIME.....

Enjoy the Slide Show below of the Evolution of De Freitas Lifestyle Apparel!


My Interests

I'd like to meet:

I'd like to meet Julius Caesar, Donald Trump, Salvador Dali, the "original" Architect of the Egyptian Pyramids. I would also like to meet the "A" List Hollywood Celebrities so I can dress them in my new collections. Obviously they won't be wearing them on the red carpet since I'm not that kind of designer. My designs will be part of their every day lives.
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My most recent Magazine Covers and Ad Campaigns


My Blog

Check out this event: Free 3 Part Health Seminar Series !! RSVP ASAP!!

Hosted By:Rodney De FreitasWhen:March 11, 2009Where:Scholar Montessori Academy - Langstaff Campus3650 Langstaff Rd. ( North East Corner of Langstaff & Weston Rd.( Behind Tim Hortons)WoodbridgeDescript...
Posted by on Thu, 05 Mar 2009 19:02:00 GMT

The Team Assembling Process Has Begun!

Hello everyone! I'm excited to announce that I have started my meetings to assemble my team and they will be nothing short of the BEST OF THE BEST in Pr Reps, Videographers, Photographers, Fashion Sho...
Posted by on Tue, 29 Jan 2008 20:19:00 GMT

LOOKING TO A GREAT 2008!!

Hello everyone, 2008 will indeed be a magical year!. I will continue to update you on what's happening with us and our plan for the launch of our new store. For now I am pleased to announce that we ha...
Posted by on Thu, 03 Jan 2008 20:18:00 GMT

COLLECTION UPDATE !!

Hello Everyone, I am pleased to announce that De Freitas Lifestyle Apparel Inc. will be adding a small winter collection to it's program! These designs will not only be stylish and timeless but will a...
Posted by on Fri, 07 Dec 2007 20:11:00 GMT

NEW COLLECTION FINALIZED FOR SUMMER OF 2008

De Freitas Lifestyle Apparel will be launching it's new collection in the summer of 2008 with an estimated 66 designs spanning 3 categories and 3 different color choices per design, totalling an impre...
Posted by on Mon, 01 Oct 2007 20:02:00 GMT

HARD WEAR ATHLETICS RESTRUCTURES TO GO MAINSTREAM.

HARD WEAR ATHLETICS RESTRUCTURES TO GO MAINSTREAM. - in a bid to capture a greater market share, Owner and President Rodney De Freitas decides to give a major face lift to his already well recognized ...
Posted by on Sat, 22 Sep 2007 19:45:00 GMT

INTRODUCING THE NEW NAME AND FACE OF HARD WEAR ATHLETICS!

  De Freitas Lifestyle Apparel Inc. is dedicated to producing ecologically friendly, uniquely designed active wear to accentuate the female form, complimenting the discerning tastes and healthy ...
Posted by on Wed, 22 Aug 2007 21:04:00 GMT

RODNEYS RADIO TALK SHOW INTERVIEW

President & Designer Rodney De Freitas is interviewed by L.A. Radio talk show host & life Coach Rachael Cadden. Web broadcast will be between the last week of August to the first week of Septe...
Posted by on Wed, 22 Aug 2007 19:40:00 GMT

NEW COLLECTION FINALIZED FOR SUMMER OF 2008

De Freitas Lifestyle Apparel will be launching it's new collection in the summer of 2008 with an estimated 66 designs spanning 3 categories and 3 different color choices per design, totalling an impre...
Posted by on Wed, 22 Aug 2007 19:36:00 GMT

HARD WEAR ATHLETICS RESTRUCTURES TO GO MAINSTREAM !

In a bid to capture a greater market share, Owner and President Rodney De Freitas decides to give a major face lift to his already well recognized brand of active wear. In a bold move which includes o...
Posted by on Wed, 22 Aug 2007 19:29:00 GMT