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In some parts of the United States, the word hella is a slang word meaning, roughly, "very," "extremely," or "many," possibly derived from "hell of a."
see wiktionary: hella..
Etymology
Adverb
1. (non-standard) Very, an intensifier of adjectives in their non-comparative form.
"I guess she seems hella stoned in her commercial and I have a thing for chicks that are stoned and/or drunk."
"I've been a Star Wars fan since I was hella young."
2. (non-standard) Much, an intensifier of adjectives in their comparative form.
"If next gen games look better than the current best PC games, then they will look hella better than the current Xbox games."
3. (non-standard) An intensifier of verbs.
"Leena was driving away, and the door was open, so i hella ran for it..."
"Oh and today's Cyrell's bday so we hella sang her happy birthday at the spot..."
4. (non-standard) A replacer of "a lot" or "helluva lot".
" We paid hella for that Chinese cuisine."
Contraction
1. (non-standard) Hell of a.
Interjection
1. (non-standard) For sure, used to affirm what was just said.
"We definitely rocked that shit man!" "Hella!"

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