John Jameson's Dublin Distillery was founded in 1780 and laid down a tradition for quality and success.
His family motto and guiding philosophy was "Sine Metu", meaning "Without Fear", which appears on every bottle of Jameson.
He set new standards in whiskey distilling.
He invested in the latest industrial processes and when he discovered that certain strains of barley made a superior whiskey, he persuaded local farmers to grow them by providing seed grain every spring.
He also insisted that only the finest casks available were used for maturation.
By 1820, John Jameson & Sons was the second largest distilling company in Ireland.
News about the quality of the Jameson whiskeys traveled far and wide and demand was growing not just home but abroad.
