Freshie is one of the up and coming young "moguls in training" in southern urban contemporary music. As CEO of Phresh 2 Def Entertainment, Freshie finds and grooms some of the best raw talent in the South, some prime examples being Sean Simp and J Streetz, hot young rappers based in Tampa, Fla. Richard "FRESHIE" Bryant knows and has work with the best from Jim Jones, Lil Wayne and Keisha Cole to Nas, R. Kelly and J-Praize. His name rings bells down to the coasts of South Beach all the way up to the board rooms of Manhattan. Freshie ran the promotions for Tampa based powerhouse Dirty Down Records, and in that capacity helped coordinate the aggressive street and club campaigns which spurred Khia's mega hit, "My Neck, My Back" to multi-platinum success.