Strumpette -- For PR Pros - ProfilesArchive

About Me

Buongiorno, il mio nome Ã¨ Amanda Chapel. I am the managing editor of a popular blog about the PR industry at Strumpette.com. This MySpace page is for PR professionals.
I have 15 plus years experience in marketing communications. I am a former vice president in the Consumer Marketing Group at Weber Shandwick, one of the world's largest PR firms. Prior to Shandwick, I spent about 10 years bouncing around various top agencies. This includes senior posts at Cone Communications in Boston and Porter Novelli in Chicago. I cut my teeth at Saatchi & Saatchi Advertising in London.
Truth is, I have a killer portfolio. I've been involved in award winning campaigns in key consumer sectors: food and beverage, health and beauty, retail and fashion. I've worked with and advised many blue chip organizations including Kellogg Co., Procter & Gamble, Motorola, American Express, Frito-Lay, Porsche, Kodak, Anheuser-Busch, Mexico Tourism, to name drop a few. But... food and beverage is really what I'm best at. Love food. Giada De Laurentiis is a personal friend (and my hero). I am passionate about all things Italy.
Bottom line professionally speaking, I am 5' 4" tall, athletic, Pantene shoulder-length black hair, perfect perky boobs. I present well and am most accomodating. I've slept with clients. I sleep with my boss. I am the consummate PR strumpette. When I was 7 my mother told me I'd "never get anywhere with that mouth." I've apparently dedicated my life in proving her wrong.
I have a BA degree in Economics with a minor in Italian Literature from Columbia. I graduated cum laude. I went on to get a law degree from Yale but flunked out after two semesters. They were just way too snooty and serious. To be fair, I think I was just bored.
As far as memberships, I was a member of PRSA but got too cynical and quit. I presently put in a lot of hours doing volunteer work for the local pet rescue group PAWS. At least they're honest and one can occasionally see a meaningful outcome in your efforts.
I am divorced (Chapel is a nice name; it's all I got from my ex and I am keeping it). I am living in Chicago. Having way too much fun. Might just be the poster girl for ADD.

My Interests

I'd like to meet:

PR professionals who have a clue. If you're not in PR, and you're looking for a date or something, don't bother.

My Blog

PR Evolution Leads to Major Change at California Agency

By Amanda ChapelWednesday, August 29, 2007SAN JOSE, Calif., Aug. 29 /PRNewsSpreader/ -- To keep up with the radical changes happening in the PR business, McGrath/Power Public Relations (MP) made a sta...
Posted by on Thu, 06 Sep 2007 22:49:00 GMT

Blogger Suicide Rate Expected to Spike

By Amanda ChapelWednesday, September 5, 2007Owen Wilson and tabloid sensation aside, suicide tops the news today and in dramatic way: According to a yet to be release study by investigators at The Nat...
Posted by on Thu, 06 Sep 2007 04:22:00 GMT

British PR Obsession Explained by Lord of Ping

By Mark RoseWednesday, August 1, 2007According to reports from the BBC, the Times of London, and postings on several influential U.K. blogs, the Brits have succumbed to what was thought to be a very A...
Posted by on Wed, 01 Aug 2007 07:30:00 GMT

Study Says Social Networking Danger 'Overblown'

By Amanda ChapelSaturday, July 28, 2007Social networking site MySpace, under tremendous pressure from parents, teachers and law enforcement agencies, on Wednesday announced that it had deleted some 29...
Posted by on Tue, 31 Jul 2007 07:49:00 GMT

Porn Marketer to Promote Jesus

By Amanda ChapelTuesday, July 24, 2007NEW YORK -- Frogs falling from the sky, cats sleeping with dogs... another sure sign of the apocalypse was revealed today as it was announced that porn marketer 5...
Posted by on Fri, 27 Jul 2007 02:53:00 GMT

"I Been Robbed!" Claims O'Dwyer; Publisher Accuses PRSA

By Amanda ChapelWednesday, July 25, 2007The heat in the ongoing feud between PR industry curmudgeon Jack O'Dwyer and the Public Relations Society of America was turned up a notch today as the publishe...
Posted by on Fri, 27 Jul 2007 02:42:00 GMT

For Two Babes... Well Give You a Thousand Bucks

By Amanda ChapelWednesday, June 6, 2007Okay, here you go. Here's this month's photo for our Creative Caption contest. Write the winning caption and we'll give you a $1,000.For those new to the site, e...
Posted by on Thu, 07 Jun 2007 07:07:00 GMT

MWW CEO Kempner Puts Nikon Blog Program in the Spin Cycle

By Amanda ChapelTuesday, June 5, 2007In an effort to clean the bribe-tainted Nikon blogola mess, Michael Kempner, CEO of Nikon's agency the MWW Group, has now personally put the program in the spin cy...
Posted by on Wed, 06 Jun 2007 04:55:00 GMT

New PR 'Dating' Service Available

By Amanda ChapelMonday, May 14, 2007Boca Raton, Fla. - Zable Fisher Public Relations today announced the launch of ThePRsite.com, a free PR 'Matchmaker' Service. ThePRsite.com will act as a national c...
Posted by on Wed, 16 May 2007 05:21:00 GMT

Strumpette's Shorts: Unadulterated Rumor and Juicy Gossip

By Amanda ChapelTuesday, May 8, 2007"Ooo Ooo, what's the gossip?!" That seems to be the hum in the halls down here at the Image Factory. Hey, I think it's inextricably related to what we do. For the m...
Posted by on Wed, 09 May 2007 13:43:00 GMT