There are designers who have to look at what's happening overseas or perhaps in the direction of design school leavers in order to keep up with or ahead of trend.
And there are designers who just instinctively know what's going to be big. Premal Patel is one of the latter. Actually, he is in a design world of his own.
His aptly titled, fore-thinking fashion label, Premonition, is always one step ahead of the game, currently delivering pieces that cross the street wear and glamour divide. Running an everyday fashion business is a side that has me thinking laterally, tells Premal.
I create knowing not how good we are, but how good we really want to be.
Designing, creating and overlooking every detail of the fashion process, does Mr Premonition ever get time don his own clothes out?
Indeed yes, though he warns, Energy is 75% of the job.
If you haven't got it, be nice.
Lisa Andrews (CREAM MAGAZINE) stripes layout @ HOT FreeLayouts.com MyHotComments
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PREMONITION Suite 109 59 Great Buckingham St.
Redfern NSW 2016 ph. +61 2 83991832 fax +61 2 83991839 [email protected]
www.premonitiondesigns.com
