Do you want experience working in the music industry??
How YOU can get involved:
RETAIL STORES:
Create posters displays in local record shops around album releases. Distribute flyers, stickers and other free band swag.
COLLEGE MARKETING:
Poster and flyer college campuses to promote upcoming tours and releases. Hold album listening parties and DVD screenings. Contact campus media (tv/radio/magazines/newspapers) to provide news, tour dates and music to review.
TOUR MARKETING:
Prior to the concert, make poster displays around your market, perform lifestyle accounts and hit up retail stores. An hour before doors the day of the show, place posters around the venue. During the concert, take note of the audience: What is the crowds reaction to the band? Which songs are the audience reacting most to? How many people are at the concert? Are fans rocking cool tshirts/clothing/gadgets? What is the median age of the crowd? What is the guy/girl ratio of the audience? After the show, pass out samplers, flyers and other promotional materials as people leave the venue.
LIFESTYLE ACCOUNTS:
Visit skate/surf/snowboard shops, head shops, tattoo/piercing parlors, hip clothing stores, trendy coffee houses, alternative/comic book stores, clothing boutiques and other fun places people hang out and hang up posters, distribute promotional materials and encourage in-store play of the album.
ONLINE MARKETING:
Visit online communities and
Post news, tour dates and other information on message boards, in chat rooms and other online social networking websites (myspace / facebook / friendster / purevolume / youtube / webshots / etc).
RADIO PROMOTION:
Call and e-mail radio stations that are playing an artist to request their current single.
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What do YOU get in RETURN for your help? You will receive free CD's and concert tickets in exchange for your marketing and promotional help.
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How do YOU get INVOLVED in the Atlantic Records Boston Street Team?
Log into beyondthepit and sign up for the streetteam. Then send me a message and say hello to me !
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