www.nyaniso.com
Nyaniso, pronounced (nya-nee-so) is more than a clothing line; it’s a movement, lifestyle, through process, and philosophy. The main goals of the Nyaniso brand are the advancement of knowledge, culture, and truth. In fact, in various South African dialects truth is the literal translation of Nyaniso. This cultural movement seeks to help bring about the self improvement of the individual; the message is meant to enlighten, evoke positive thought, and a feeling of pride and unity. In essence, the Nyaniso attitude can be seen as a cross between Africa, the urban diaspora, hip-hop culture, and righteousness; all rolled into one. Our line is African inspired, African born, and African bred. Africa encompasses all forms of culture, thought, knowledge, and life throughout the globe; however, this brand is not exclusive but all inclusive to everyone.
As message is extremely important, it must also coexist with exceptional style and artwork. Artistically, Nyaniso can best be described as a blend of a gritty and rough style juxtaposed against a clean and slick overall design that will consistently achieve a progressive look. The brand will establish a high standard of thought provoking design that will transcend beyond clothing to wearable pieces of art. With that said; Nyaniso, is about the visual and mental. Style, by itself, is incomplete and thus one dimensional; substance must be considered before style and both must be combined together to complete the creative whole. The meaning and message must be applied in unison with the art and aesthetics of the shirts for the complete impact.
Nyaniso will provide the tools that will hopefully inspire those to learn from the knowledge of the past and understand the possibilities of the future. In life, there is no greater form of self-expression than what you wear. If you live it, why not wear it? If you don't live it, why not let this be the first step to learn it? You are what you wear, it might as well be truth.
Vance Alleyne Owner/Designer
Nyaniso (nya - nee - so)
Truth(noun) 1. sincerity in action, character, and utterance 2 a (1) : the state of being the case (2) : the body of real things, events, and facts (3) : a transcendent fundamental or spiritual reality. b : a judgment, proposition, or idea that is true or accepted as true. c : the body of true statements and propositions 3 a : the property (as of a statement) of being in accord with fact or reality. b : fidelity to an original or to a standard 4 - in truth : in accordance with fact Source: Merriam-Webster Dictionary
Nyaniso is of South African origin and translates into truth in various dialects of the area, chief among them Zulu and Xhosa.The message that I want to express with this line is simply the truth, that is what each and every shirt should exemplify. Everytime you wear one of these shirts, your’re wearing truth. Not only do the shirts express truth, but the whole movement; truth of our past, truth of our future, and the everlasting truth of us as a people now. NYANISO!!!!