1258259

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I am heavily into ELECTRONIC DANCE MUSIC (EDM). I have been in the club scene since around 1990. I started at a young age at warehouse parties, then went on to DJ and work in the club business. My first ever experience was at a loft party called "Marcia Brady's Bedroom" and I have been hooked ever since.
I have worked doing promotion for GODSKITCHEN & GLOBAL GATHERING, SPUNDAE (in the USA and in Mexico), TRACK ENTERTAINMENT, CLUBPLANET, WANTICKETS, NOCHE LATINA, GIANT, KEEN ENTERTAINMENT, ACTION MEDIA, HOT IMPORT NIGHTS, THE HOUSE OF BLUES - SUNSET STRIP, TIESTO NYE & 'IN CONCERT' 2004/2005, VIP AUTO FASHION, THE INK & IRON FESTIVAL, LA WINE FEST, SF LOVE FESTIVAL... (also: Club RED, Go Ventures, Insomniac Events, Club HEAVEN, FOCUS, Top Shelf, Tonic, Milk Bar and on and on)...
1993-1999 - I was involved in one way or another with a ton of different underground parties, raves and clubs. I promoted for and helped out with events for CPU-101, CIRCA PARTIES, TRUTH, BIONIC HIPPIES, HAPPY WEDNESDAYS, DREAM, HAPPY HAUS, SUBURBIA and THE FUNKY TEKNO TRIBE. I was one of the producers of events like 'A Better Understanding', 'Goodfoote', 'Burnin', 'In The Trees' and too many others to list here...I was also a regular at 'Brass', 'Flammable Liquid', 'More', 'Parliament', 'Does Your Mama Know', 'Unlock the House', the 'Wicked' & 'Chocolate Factory' parties, 'Together', 'Citrusonic', 'Release', shows at La Casa, The Bay Street Loft, The Gotham and The Probe, 'club 1970's', 'Lost City', 'Sketch Pad', 'Melodic', 'Love N Happiness', 'Glam Slam', 'The Ranch', 'High Society' and again, just too many to list here...
1999-2000 - THE GROOVE GARDEN at THE MAYAN in Downtown LA. I was a promoter for the show and got to DJ too. We had a lot of European House DJ's early on as the club was operated by Neil Thomas from the UK. He also owned and operated Global Grooves Records in Santa Monica. He got together with the Spundae guys and Dave Dean and they started...
2000-2001 - GIANT at THE CIRCUS DISCO. I was a promoter for them at the time and also played often in the House Room with DJ SOL. After a year and a half, Dave, Neil, Peter and Guiv parted and then it became...
2001-2004 - SPUNDAE HOLLYWOOD at THE CIRCUS DISCO. I was first a Promoter, then Promotion Manager and then Assistant Manager. Then in early '04 GK North America came into the picture and by the end of that summer it became...
2004-2005 - GODSKITCHEN at THE HENRY FONDA THEATER in HOLLYWOOD. I was the Operations Manager for the weekly club and worked with Neil Thomas. I dealt with the artists, the production, markteing and all the rest for a weekly club. We did many sponsored shows for Miramax Films, STUFF Magazine, Warner Bros. Films, Sauza Tequila, Red Bull, Thrive Music and many others. While working for GODSKITCHEN, NORTH AMERICA, I also helped to open and/or operate clubs and promotion in cities like Miami, Las Vegas, San Diego, San Francisco, Toronto, Denver, Chicago, Philly, Atlantic City, Cleveland and Seattle. We also did tours for Sony / Playstation & for The House Of Blues. Tons of radio shows too for BBC RADIO-1(UK), 103.1 FM in Los Angeles and ELEMENTRADIO.COM. We did just about every major EDM Artist between the 3 clubs and worked with everyone from Chatotica, AM Only, PAM DJ's, TCA - The Collective Agency, Unknown World Management, Coast II Coast, APT Entertainment, X-Mix Productions and others...
2006 - TRACK ENTERTAINMENT - West Coast Promotion Manager. They operate CLUBPLANET (2.8 million users) and WANTICKETS (1.6 million users) and other online properties. TRACK does all the events for PEPSI 'SMASH' with artists like Mariah Carey and Gwen Stefani. My teams did all kinds of promotion and media-partnerships with companies like Pepsi, NY&CO Clothing, American Express, T-Mobile, Bacardi, Toyota/Scion, Monster Energy Drink and others.
2006-Present - INDEPENDENT MARKETING & PROMOTION. I have worked with some great companies in Southern California, Northern California, Las Vegas and Mexico. I provide 'Synergy Marketing' where we set up clients with all aspects of Street Promotions (from flyers to poster snipes, sticker slapping and guerilla marketing), Local Radio & Local Cable TV Ad Buys, Online Marketing and Printed Advertising. I have long standing relationships with people like Indie Radio-LA, LA & OC Weekly, Clubplanet, 944 Magazine, LA.com and many others.
DJ - - - 1994 is when I started playing. I got really into it when I put in a DJ Booth for a club-culture Clothing Store I opened way back in 1995. The store's name was Deep Red and was mostly club clothing, DJ mix tapes (remember those?) and other non-essentials. I kept the store open for about 1 year, and then decided to go into Club Promotion more seriously. I have done many clubs myself and worked with a TON of different artists, promoters, radio stations, record labels and mktg firms, in one capacity or another.
As a DJ myself, I have been fortunate enough to DJ in places like Toronto, Atlantic City, Philly, New York, Seattle, Portland, Tempe, Las Vegas, Dallas, Houston, San Diego, Denver, Sacramento, San Francisco and of course my hometown, Los Angeles.
More recently I lived and worked in MEXICO and played a TON of gigs in cities like MERIDA, TULUM, VERA CRUZ, PLAYA DEL CARMEN and CANCUN. Great times at O Ultra Lounge, Basic, Chocolate City, Roof Garden, Bling, Nuddy Beach, La Santanera, El Cielo (Playa del Carmen and Merida), Blue Parrot, La Bartola, Bar Rio-Antiguo, Ana y Jose's & Mezzanine.
I have been Playing a lot of different stuff in the past couple of years too. I had caught wind of some of the stuff going on with people like Axwell, Eric Prydz, Steve Angello, MYLO, Jesse Garcia, D. Ramirez and Different Gear awhile back, but I have really started diggin' on this new blend of Tech-House, Electro & Minimal lately. I heard a lot of it when living in Mexico and hearing so many different styles and new sounds that have not really hit yet in the States.
DJ & Producers like M.A.N.D.Y., Fuzzy Hair, Tiefschwarz, Booka Shade, Funkerman, MSTRKRFT, Tocadisco, Buick Project, Steve Bug, DJ T, Laidback Luke, TV Rock, almost anything on Ed Banger Records and so many other producers from the UK, France, Germany, Italy and beyond...AND being able to mix it with some older (AND recent) stuff from The Freaks, Roger S, Greenskeepers, Matthew Herbert, Phono Records, Paper Music, Moodyman, Josh Wink, Mood II Swing, Theo Parish, DJ Tonka and more.
There is some really cool and interesting new music out there..its made DJing exciting again!