Kum & Go

Here is how it really went down:The year was 1959. The country was in the midst of a massive transformation. Middle-class families were becoming suburban families. And with suburbs came an increase demand for cars. The Federal Highway Act of 1956 created the Interstate Highway System. People were on the move, and the entrepreneurial spirit was in the air, especially related to travel, transportation and fuel.Two such visionaries – W.A. Krause and T.S. Gentle – set out to create a refueling destination with a sense of "convenience."In an age where catchy company names and unique marketing phrases were not only a representation of the times – but also the difference between success and failure – the two gentlemen used the first letters of their last names to create a unique moniker to showcase the ease and convenience they instilled in a shopping experience. Thus Kum & Go was born.