Lydia Esdaile began her career in the Financial Services industry where she gained experience in marketing, conference planning, communications, and training. Her career took an opportune turn when she acquired a position as the Community Relations Director with the Hartford Stage Company. At Hartford Stage she presented artists, writers, and directors such as Don Cheadle, Phylicia Rashad, Kenny Leon, Jesse L. Martin, Lisa Arindell-Anderson, Steve Harris, Pearl Cleage, and Marina Sirtis, to the community via the media, workshops and special events.During this time she also created a non-profit mentoring organization for college athletes. The National Collegiate Athletic Educational Program (NCAEP) was developed to encourage student athletes to maximize their educational and career opportunities. She was advised by sports professionals such as NBA legends Michael Jordan, Kevin Johnson, Charles Smith, NFL Coach Bill Bellachek and long time mentor Colin Campbell, The Ford Foundation.As a result of this project and the rapport she had developed with sports professionals, she was hired as the Public Relations Director for Ray Allen Enterprises and the Ray of Hope Foundation. As PR Director, Lydia played a key role in promoting and developing NBA All-Star Ray Allen and his projects. During her tenure the Ray of Hope Foundation sponsored the largest, most impressive celebrity weekend in New England. She was instrumental in recruiting celebrities such as Earvin “Magic†Johnson, Denzel Washington, Brian McKnight, Sinbad, Alonzo Morning, Suzanne Douglas, Branford Marsalis, Eric LaSalle, and Vince Carter, to participate and contribute to this charity event. For this project she also produced and directed a video promotion which included Vivica A. Fox, Paula Jai Parker and Big Lez.After several successful years and a desire for new challenges, Lydia joined a partnership with two experience music industry professionals and they created Heart Mind and Soul Entertainment (HMS). HMS was designed to service the business and personal management needs of new artists. Their “one on one†and individualized approach was unique in the music business, and soon, people took notice of this dynamic trio. Their artists appeared regularly at popular venues in NYC such as Soul Café, Nells, and Café Wha and performed on BET, HBO, and NBC. They also networked with industry movers and shakers like Jamie Foxx, Marcus King, D L Hughley, Candy Tookes, Producers Andre Harris &Vidal Davis, and Karl Browne. Then, in the tradition of Soul Café, they created a showcase to highlight their clients. Bringing the music industry to Connecticut, they developed Hot Chocolate Soul. To date Hot Chocolate Soul remains the longest running live music showcase in New England. The production features Musical Director Karl Browne, and hosts Melanie Daniels, Cheryl “Pepsi†Riley, Darius Booker, Chico DeBarge, and Ron Grant. Industry executives like Maria Davis and Troy Oliver are also regularly in attendance. Lydia continues to act as PR Director and Image Consultant.Firmly establishing her contacts in the areas of Sports and Entertainment she began to take on individual projects in the areas of Event Management, Promotions, Marketing, Image Development, and Community Relations. She created he own company VISIONS.VISIONS is a consulting company designed to promote and present artists, actors, musicians, athletes, and/or filmmakers. Through strategic planning and marketing, VISIONS will help them achieve their professional and career goals. Stay tuned to learn more …..
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