I.V. League Music

A change is coming. And it won’t be gradual, so there’s no true way to prepare for it. When it comes, the impact of its force will overtake you, forever changing your perspective on what real music is all about. Now this may all seem a bit far-fetched; that is until you’ve had your first dose of O.R.—destined to be your new favorite rapper.

So exactly who is O.R.? The streets know him all too well, and like a moth to a flame have gravitated toward this whirlwind of talent. An Atlanta native, the 23 year old entrepreneur is anything but your prototypical artist. Examine the facts if you will. An imposing lyrical prowess. Check. Swagger! Check. A strong business leader. Check. An unquenchable desire to change the way young entrepreneurs are viewed. Check. What more can be said? Plenty…

By day he’s Daniel Patterson; an articulate, thoughtful, astute businessman. His primary ambition has and always will be, is to advance the aims and goals of I.V. League Records. As the first artist signed to their burgeoning imprint; the weight of the world sits squarely on the shoulders of him and the entire I.V. Association. His success as an artist is imperative to the fulfillment of their master plan. But like all clutch performers, pressure to him is nonexistent. His music proves as much.

Once the beat drops and the microphone appears, a transformation occurs. Daniel Patterson the businessman morphs into O.R., an undisputed heavyweight on the mic. Offering a steady diet of witty bravado while simultaneously weaving intricate tales of ATL street life, O.R. has discovered a recipe that will undoubtedly place him at the top of rap’s hierarchy.

All it takes is one listen, and instantly you’re hooked. His music forever pays homage to ATL’s rich musical tapestry, while proving universally diverse enough to elevate Hip Hop to a higher level. Whether he’s luring you in with the infectious bounce of his smash single “This How Bosses Do”, or spitting bar upon bar of cocky boasts on his club banger “Get’cha Mind Right” & “Blow It All”, the streets and the clubs both agree—O.R. is Hip Hop’s new secret weapon, and he’s ready to be unleashed upon the masses. Even the man himself agrees. “You can’t just come out the gate rapping, and that’s it,” O.R. confidently explains. “You’ve got to say something that can have a bounce vibe, but at the same time can be something that people can enjoy. I’ve finally found my niche and my groove. The game is in trouble.”

The moral of this story is simple enough. An endless wealth of talent and a tireless work ethic has allowed O.R. to rise up from nothing to create the beginnings of a musical empire. With O.R. setting the pace, young entrepreneurs now understand that you can be young, fly, and flashy and still be your own boss. His daily affirmation makes that point abundantly clear. “Bosses make moves, while you make excuses!” O.R. is living proof of that. Dreams do come true.

So now that the facts have been presented, a choice must be made. Will you continue to live in the dark, unaware of the real future of Hip Hop? Or will you stand up and jump on the O.R. bandwagon before it leaves you in a trail of dust. The choice is yours.