Entice

My name is Shaun Anderson and I was born and raised in South London, grew up in the SE8 region from a baby until around the age of 12 years old, within this time I discovered a love for acting and performing and I always had lead roles in both school and community centre productions.
My true passion for music derived from a performance that myself and a couple of friends took part in of the Boyz 2 Men hit 'End of the road', I also done a solo performance of Michael Jackson's 'Billie Jean' and the reaction from the crowd gave me a feeling that I will never forget, it was at that moment I knew I would have a career in the music industry.
By the age of 16 I had moved to the BR1/SE6 region where I was contacted by a management company called TOTAL management Ltd and they signed me, during my experience with them I learnt so much, I was undergoing regular vocal lessons, lots of rehearsals, song writing & recording, I also had the privilege to work with producers that had worked with artists like Maxi Priest, Craig David, Lemar, Beverley Knight and many other UK artists, it was under TOTAL Management that I performed two tours, one in the UK and the other in Japan, there are absolutely no words that can describe the touring experience, it was by far the highlight of my whole career to date.
I have also been a member of a UK garage collective called S.D.C and we broadcasted 2 shows on a pirate radio station in London called 'Entice FM' (which is where my artist name originated from) our coverage from the radio station secured regular listings at a lot of popular clubs around the London and Essex area and in addition to the live performances we recorded an album that happened to attract great interest from Sony BMG.
At the peak of my career my Nan passed away due to cancer and my mum couldn’t cope very well and ran away, even to this day we haven’t seen her, and with all this drama going on I put my music career on hold for a while as I was focusing on being with and supporting my family. Since these sad and unfortunate events I have also been blessed with the greatest creation of life ever and my greatest inspiration of all time! Born on the 24th of March 2006 my son Amari-Jai
(“Daddy loves you boy”)
My latest enterprise has been to establish my own Independent Record Label with Producer PDB (Paul Daniel Bourn) called “PDB Productions & Entice Records”. As many unsigned artists are aware getting that big break is few and far between, and further to that, the feeling of success is so much greater when you release and market your own material. I am confident that listeners & my fans (YOU) will connect with me & my music and your support from that alone will take me that extra bit further that I need to go.
So here I am, the guy you see before you today, a Composer, Singer & Songwriter
A big thank You for all your support
Entice