Blackball records.a record label founded in 2003, is a pioneer of open music, the most successful attempt to embed Creative Commons (CC) licences in a sustainable commercial venture, and an early adopter of variable pricing. Initially conceived as part online radio station, part retailer and part licensing-suite, the business model continues to evolve in response to consumer and technology trends. Founded by John Buckman, Blackball is focused on supporting musicians in musical genres marginalised by the record industry. To this end, Magnatune offers 50/50 deals, splitting gross profits (i.e. total income received from sales) between the musician and the label.John Buckman is Blackball record’s founder and driving force. He is a music producer and serial entrepreneur with a range of creative interests, who spends half his time in London and half in Berkeley, California. Besides Blackball, he runs Outlook entertainment and is a key figure in the CC and iCommons5 movements. John plays a number of stringed instruments including the lute and is also an accomplished studio engineer. His wife, Jan, is a classically trained pianist and electronica musician
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