Streets born and swag raised rap artist 2rich inflicts a unique rap style in the game while depicting the average street d-boy with an above average status swag. The “fly guy,†born Johnny Dewayne Moore on October 26, 1987 in Birmingham, AL was raised in a single parent home. With a brother as a drug dealer and a family of non high school graduates rich had a choice to make at an early age. Follow the path of blood relatives or set out as an individual. His love and passion for music was his first lead to becoming an individual. While in elementary and middle school Rich was involved in a host of musical programs including chorus.
After being removed from many schools and labeled as an unruly student Rich graduated from high school and at the age of 17 relocated to Atlanta with his mother. Later during his life in the streets Rich was impeded with an altercation with the FED’S during a raid at his uncles’ home. He then decided to attempt to escape the fast life and enrolled at AIU London, while there he discovered his first love, fashion, and married her. With that he became embellished in his knowledge of high end fashion bringing his swag from everyday streets to rodeo drive colossal.
With street hustler blood running throughout his veins school did not last very long and soon Rich dropped out. With the fashion knowledge he did gain as a fashion design student Rich was able to land a job with artist Young Jeezy’s 8732 clothing line as a designer. It was there while surrounded by a strong hip-hop movement his eagerness to prove himself to be the unfound prince of the rap game unfolded. His music is influenced by both sides of his life. All events, hardships, and powerful gains run through his music and his wife fashion has marked her territory as his swag is . . Swaggerific. Terrorizing the game through lyrics and attacking ego’s of the so called fly and swag peoples of the world is the mission noting that many will have to step there game up in order to compete.
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