Employment History:JK Marketing Consultants, Los Angeles, CA 11/05 thru Present Independent marketing consultant Client Base Overview: • California Association of Realtors – Trade show management and sales, Home Buyers Fair - Los Angeles Convention Center – Through March 2008 – Event April 2008 • Golden Gate Software – Trade show management for multiple user conferences, HP ITUG industry conference, Oracle World • Hanzell Vineyards – Created “Wine Club†for their luxury brand wines, managed industry events and showcases for 4 and 5 Star restaurant clientele, managed online ordering and mailing of seasonal vintage releases. • MetaTV – Product and event research and management consulting. • Genevieve Mow Marketing – Researched and supported development of online features including eCards, image rights and duplication processes, and online ordering fulfillment processing of merchandise for a future release of an entertainment personality personal website.Vendare Media , El Segundo, CA 10/004 thru 11/06 Senior Marketing and Training Manager (promotion) Technology Company specializing online advertising, email promotions, advergaming and game branding through propitiatory sites (Uproar, Flipside…) portal channel development and management (3rd largest advertising network reach)• Continued to manage all trade show/events, retooling the budget several times to meet needs for a greater public presence. • Oversaw the development of 25+ collateral pieces meeting the Sales Accountant Managers requirements in assisting them with their integration campaigns. • Headed-up the developed a 5 day New Sales Associate training program. After an internal needs assessment the custom program included a product overview and unique selling points, industry landscape flyover highlighting recent mergers and shifts from traditional advertising into the expanding online presence. Subcontract training vendors were incorporated into the program adding professional advertising sales and selling cycle techniques. Additionally, representatives from industry measurement tools such as Neilson and ComScore educated the sales team on the power of accurate accounting of successful campaigns through out the online advertising space. • Assisted the VP of Marketing with the growth of the group from 2 to 6 marketing specialists. • Researched and recommended traditional advertising outlets as an effective tool to increase brand awareness and depth of product offerings created by the merger which now featured display advertising across 2000 + partner sites, email campaigns, search optimization and full service in-house creative resources. Vendare Group, Sherman Oaks, CA 10/04 thru 3/05 Trade Show and Events Manager • First Corporate Marketing hire into the newly merged Vendare Group, a conglomerate of IdeaLab private entities all serving the online advertising space. • The immediate tasked emphasized during the selection process was to develop a significant presence during the Ad:Tech 2004 New York conference, 4 weeks after hire date. • Utilizing vast relationships with network of event and promotional vendors, I quickly developed collateral, promotional SWAG, corporate branded apparel and an impressive 10 x 20 booth presence that emphasized the newly merged organization while still promoting the previous successful brands. This imperative task was necessary as not to confuse existing accounts with the new corporate identity while still beginning to develop the power of the merged brands and the capacity now brought to the rapidly changing playing field. • Developed the 2005 525k trade show and events budget, leveraging advertising industry events such as, 3 - Ad:Tech conferences, 2 – OMMA industry networking events and 4 - iMedia major regional events. In addition to these well established conferences, I simultaneously created a smaller niche specific program that fueled our channel marketing strategy, one of the 2005 KRA’s. • Managed all event vendors from booth design and storage to all on-floor support needs, electric, AV and numerous other vendors critical to a successful event presence. • Managed corporate moral programs and events, such as, weekly and monthly sales incentive program, corporate themed outings to races and bowling, holiday party and off site strategy meetings.MetaTV/TV Works, Mill Valley, CA 7/00 thru 10/03 Marketing Manager, promoted from Trade Show, Events and Training Manager Technology Company specializing in the emerging interactive television industry. • Managed $570K trade show/events budget. Developed exhibit calendar that included The Western Cable Show, National Cable Show, NAB, CTAM, NATPE and IBC. • Managed the design and creation of 3 exhibit booths including a fully customized 50 x 30 island featuring 2 conference rooms, a tech room, 10 demo pods, theater and reception area. • Managed complete show presence including all vendors, from transportation and set-up crews to furniture and floral, without the use of any third-party management. • Managed all show promotions, parties, suites and lead generation and distribution processes. • Managed show partnerships with corporations such as Liberate, Microsoft, OpenTV and Motorola. Often exhibited in five or more partner booths and our 40 x 60 island, at most industry shows.National Service Leadership Institute, San Francisco, CA 6/98 thru 7/00 Events and Workshop Marketing Manager Training institute for the U.S. agency overseeing volunteerism and national service. • Planned 40 events per year, including National Volunteer and Service Trade Shows. • Scouted, interviewed and awarded training site location contracts. • Managed vendor relations and government procurement process for regional training centers. • Developed marketing and communications materials including catalogs. • Supervised staff of four.The Grove Consultants International, San Francisco, CA 9/96 thru 6/98 Workshop Manager, promoted from Corporate Events Coordinator • Planned 35-40 events per year. • Developed trade show image, managed pre-site and onsite logistics and direct sales. • Managed logistics for in-house workshops. • Established relationships and contracts with trainers. • Managed support staff.Interaction Associates, San Francisco, CA 8/90 thru 9/96 Regional Conference Center and Facilities Manager, promoted from Corporate Events Coordinator • Planned 45-50 events per year, including 3-5 trade shows, national symposiums and public seminars. • Administrated $45K trades show booth development budget. • Organized the design and construction of conference centers in San Francisco and Boston.Education: B.A., Art History, University of Pittsburgh, 1989 Certificate of Museum Preparation, George Washington University, 1989 Multiple leadership and facilitation training courses