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A native of New Orleans, Lil Wayne grew up in the Hollygrove section of town. As an aspiring young rapper, Wayne rapped at neighbour parties and it was at one of these parties that he was overheard by members of U.N.L.V., a group signed to Cash Money Records. Wayne was given contact information and followed up on them in a autograph signing session where he met the Cash Money CEOs Brian "Baby" Williams and Ronald "Slim" Williams. An impromptu freestyle session led to serious consideration on the parts of the Williams brothers. After Wayne found out the location and phone number of Cash Money Records, he visited on an almost daily basis while also leaving freestyles on their answering machine. Such dedication on the part of the 12-year-old Wayne moved the Williams brothers and they signed the young rapper; pairing him up with another newly signed young rapper named Big goochie and released their group effort "TRU Story nigga",
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