As the C.E.O. of AlliAnce Group Music, Isaak Badru is a scrupulous entrepreneur who only understands one language, PROGRESSION. His drive and success are synonymous with all that Alliance Records stands for all that it means. Thrusted into the limelight via unfortunate circumstances, Isaak Badru has continued to build and mould an empire to be reckoned with in AlliAnce Group Music. The original Founders of Alliance Group Music; Olu aka ‘father’ and Tayo ‘Puffy ESQ’ Badru took AlliAnce Group Music to the epitome of success with the co-release of Sway’s ‘This is my demo’ and the full release of Bigz’s aka Cor Blimey’s ‘A new Big-inning’.
Olu and Tayo were pivotal to the success of a well respected label prior to their passing, not many labels could compete with their continuity and never say die attitude to succeed. Isaak Badru, the elder brother of Tayo ‘Puffy ESQ’ Badru has now been charged with continuing the unenviable task of living up to what will surely be a challenging journey. The continuance where one chapter closes and another continues. Isaak Badru comes across as laid back and conservative, but his demeana could be misconstrued as someone who is not aware, this is not the case, Isaak Badru has a wealth of experience in both business and music.
The objectives for Isaak Badru is ultimately to make AlliAnce Group Music the leading record label in the UK, then looking at phase 2 which WILL be to have a global presence. Isaak Badru States “Clearly I have a difficult task ahead of me, but I have a strong team I can trust to get things done around me, I have a legacy to uphold and I fully intend on seeing this unique project through to the end, wherever that takes me, I will not failâ€. AlliAnce Group Music is a label at the Fore front of the resurgence of UK Hip-Hop and R&B, after co-releasing Sway’s ‘This is My Demo’ and Bigz’s ‘A New Big-inning’ the next project will see the full release of all AlliAnce Group Music artists albums in 2008/9, the content of which promises to be quite simply one of a kind.
AlliAnce Group Music also boasts 6 of the UK’s finest young newcomers, delivering Soulful Sounds, Hip Hop bangers and Acoustic Melodies: Eugene ‘E-Entsir’ Entsir, Jo RiveRs, Grace Obika & Cynthia Erivo. The true meaning of the label is to stand strong as one, grow strong as one and be wealthy as one, with this healthy ethos adopted within the company, it’s easy to see the amazing resurgence and positive buzz resonating from within, translated into a wealth of talent strictly for you all to savour. AlliAnce Group Music will be coming your way very soon in its numerous guises, T.V. Road shows, Radio, and General Media.
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