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Intro DJ Super ChinoFaster than a speeding bullet? Well, he sure helped us to wrap this interview in record time -- a prowess I'm finding unique to DJs (lol!). More powerful than a locomotive? Let's see . . . corporate accountant by day, full-time husband, father of two boys David (10 yrs old) and Daniel (turning 6 in August); die-hard Raider's fan and Latin music warrior upholding the virtues of rare and hard to find salsa by night. Able to leap tall buildings in a single bound? I wouldn't doubt him!DJ Super Chino cut his first salsa teeth right here in the SF Bay Area, following an unexpected 2nd place win in a salsa contest with his wife Linda (despite his absolute lack of timing knowledge, he admits). Chino was approached and "dance-educated" by John Narvaez, whom he later joined to establish and contribute to what is now a world class salsa dance organization, Salsamania. His lifetime love of classic Latin music led him to compile CD mixes, and later to provide music for Salsamania dance routines and salsa socials. After providing his DJ services to Rodney Aquino (SalsaGang founder) for an AIDS benefit, Chino was hooked!Chino gradually developed his own dance and DJ brand - both which he takes quite seriously!! Read what Chino has to share about his mission to fight the never ending battle to preserve a rare and deeply meaningful style of salsa music, while simultaneously embracing efforts to proliferate Latin music as a whole.InterviewMG: Congratulations on your recent launch with Hard Salsa Radio!! Can you tell us how this opportunity came about and what this collaboration involves?SC: Thanks. I discovered this radio station through a friend who knows the owner. After learning about my salsa involvement in the community, the owner contacted me and asked if I would create a salsa set especially for their program. The station plays from the rare, to the old, to the new. The set I prepared is specifically designed for the rare "hard Salsa Dura" flow. When it aired, a lot of people liked it and requested more . . . so my set has now been aired repeatedly for about one month.You can log in and listen to over 100 national and international salsa artists. Their listening audience expands around the globe, including Europe and China, reaching various listeners from 13 to 70 years old.MG: How did you get started as a DJ?SC: I started my DJ career as a member of Salsamania (the troupe I used to dance with for 5 years), when they asked me to provide music for their salsa socials. I was one of the primary DJs for these social events. I would also provide everyone in the troupe and salsa community with my unique mix CDs. Later, I was approached by the SalsaGang peeps to come over and DJ at one of their special events, people really enjoyed my mixes. They kept requesting more . . . and so the journey began.MG: Will we be hearing more of your music on Hard Salsa Radio, or through other venues around the net?SC: Yes definitely, I’m working on another set for Hard Salsa Radio as we speak. I'm also developing exclusive sets for a variety of other programming opportunities. ;-)MG: How would you describe your style, Chino?SC: I would say my style is primarily focused on a lot of Salsa Dura, or what many of you know as "old school salsa". I also play a lot of contemporary salsa, but my signature style is definitely Salsa Dura --- the old school salsa, mambo and cha-cha-cha. Let’s not forget about bachata. JMG: What do you think is required to be a good DJ?SC: Man, there’s always something to learn! A DJ definitely has to have solid knowledge about the music, and the artists behind the music being played. This requires a lot of listening, thinking, feeling and assessing. Of course, a DJ also needs to have an ability to react to what the crowd wants to hear. What some people may not realize, is that DJ'ing is something of an art form. It’s not just taking requests, popping in a few CDs and then pressing play. lol! Those just happen to be a few of the mechanics involved in the job.If you pay just a little bit of attention to what a DJ actually does, you'll notice something deeper. You'll begin to see and understand that the process goes far beyond the obvious mechanics.MG: Tell us about your involvement as a DJ in the SF Bay Area Salsa community?I have been involved with the salsa scene for about 12 years. I used to go into the salsa clubs, well actually, I used to sneak in because I was too young to get in. I've been to a lot of concerts, as well as participated on the performance and competitive dance side. As one of the original members of the Salsamania professional salsa team, there were opportunities to dance in salsa shows, competitions . . . you name it. I have done a little bit of everything related to salsa, and now I'm DJ’ing - so it's been a full spectrum. It's been really fun!MG: What kinds of music outside of salsa inspires you the most?SC: I listen to every kind of music; I really enjoy oldies, soulful music, and hip hop.MG: How would you differentiate your approach from other DJs?Well, like I mentioned before I was a dancer first, and to be a good dancer you have to feel the music and take dancing seriously. Most of all, you have to have the feeling of music in your heart. When I play a song I feel and imagine myself on the dance floor, using my feet to play and interact with the music, feeling each note on the song. That’s what makes me choose each song I play in a club “the soul of a dancer I have in meâ€. For the record, there are no bad DJs out there. There are just different styles, so there's a little something for everyone.MG: As you know, Giju has established a new music expression within the genre of salsa. By crossing Latin with Hindi rhythms and lyrics to produce a sound that reaches beyond borders and cultures, his salsa and cha-cha-cha music goes beyond rare . . . it is actually the first time anyone has successfully recorded such an album for the world market. What do you think about Giju's approach to Latin music?SC: Oh man, I think Giju's approach to Latin music is AWESOME! By his own unique effort, he’s proliferating Latin music and culture around the world. That he is also an accomplished salsa dancer (former pro Salsamania member) it makes it that much better. He can bring a much deeper level of understanding to his music recordings and performances. I think it's great!Q14: You maintain a lot of responsibilities beyond your work as a DJ. By day you work long hours as a corporate accountant and at night, you have DJ events around the Bay Area -- all this while managing a marriage with your beautiful wife Linda, and as a father of two energetic young boys. Oh, and let's not forget a crazy passion you have for Raider's football!!SC: Thanks. Yeah, its pretty tough sometimes, but I manage to spend a lot of time with my family. Sometimes I even turn down offers because I had already made plans to be with them. My family definitely comes first; it's a conscious choice to make time for them.Whenever I get a little free time, I'll go over more music . . . it never stops! When I go DJ, I get home really late. But, I still manage to get up early the next day and get the kids ready. I'll prepare something for breakfast before getting them off to school. After that, I head up to my regular job. It’s challenging and all worth it. I love my family. I love the music, and I like what I do. I'm especially fortunate to have such a supportive wife and loving kids. This makes things much less complicated. ;-)MG: Is there anything else you'd like to share with our readers?SC: Please support the bands, and support our music! When you hear an artist whose music you enjoy and appreciate, buy their CDs. Talk about their music with friends, family, people you work with, strangers even -- because believe me, if it were not for these artists, there would not be music for you all to dance to!!It takes hard work for these artists to put together a good quality CD, and with that they tranport us to a world where everyone can come together on the dance floor. Through their music, my fellow DJs and I hope to keep you dancing all night long!
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