First and formost... I am not dedicated, addicted, or exclusively buy BAPE. I just empty out my closet to give you the freshest shit u seen in years.The company was started in 1993 by Nigo as a T-shirt brand, originating in the Harajuku area of Shibuya in Tokyo, becoming one of the first Japanese streetwear brands. Bape's logo and themes are derived from the original Planet of the Apes movies, while the brand's name is based on a common Japanese saying, "bathing in lukewarm water", describing the willingness of Japan's youth to follow popular trends.
Recently Bape has reached mainstream culture in the United States on account of popular entertainers wearing the brand, such as Pharrell Williams of hip hop production duo the Neptunes, the President of Def Jam Recordings, Jay-Z, Fall Out Boy and rap-artists Lil Wayne, Young Jeezy and The Clipse. Nigo has featured American artists, such as the lead singer of Good Charlotte and Pharrell Williams, in Bathing Ape advertisements and catalogue features. Due to the success of the creative live, Pharrell has collaborated on a clothing (Billionaire Boys Club) and sneaker (Ice Cream) line with its designer. The Ice Cream line of shoes is produced by rbk(Reebok) with input from Bathing Ape's Nigo. Bape's popularity in the United States was cemented when he opened the first American Bape store in New York City in 2004.
Bape is known for its shrewd marketing, particularly the use of limited production runs to prompt demand for its product. In addition, Bape stores are usually difficult to find and are not typically marked with signs in an effort to maintain exclusivity. Many stores have a one product per person policy to prevent items from appearing on the black market. Bape has become so popular in Japan that it was commissioned to design a limited edition Pepsi bottle. Over the years, Bape has extended its brand from T-shirts (Baby Milo & Bathing Ape) to other apparel such as sneakers (Bape Sta trainers are also sold in the ultra trendy Foot Soldier shops), jeans and underwear. A Bathing Ape has even extended beyond clothing to a hair salon (Bape Cuts), gallery (Bape Gallery), cafe (Bape Cafe), record label (Ape Sounds) and (B)apeTV. A Bathing Ape also produces limited-edition hip hop-themed vinyl figures. Not to mention, as of June 30th, 2006, Bape plans to launch a skate team, including newcomer Tyrone Brown.
Billionaire Boys Club is a clothing brand established by Pharrell Williams of The Neptunes in collaboration with Nigo, who is best known for his brand A Bathing Ape. Billionaire Boys Club and Ice Cream are produced in limited numbers in Japan, and only available from a handful of retailers around the world. Billionaire Boys Club is also based in line with Ice Cream Footwear, a brand of shoe designed by Pharrell and produced by Reebok.
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Bathing Ape T-shirts were the foundation for the Japanese clothing brand Bathing Ape. In 1993, guru Nigo launched A Bathing Ape which started off by only selling limited T-shirts. Even today, Bathing Ape sticks to its roots and limits the numbers of each T-shirts it sells.
If you want to get a piece of Bathing Ape clothing, but don't have a lot of cash, go for the Bathing Ape T-shirts. Bathing Ape T-shirts generally will set you back $80 or so, but thats a lot less than a $800 purple camo Bathing Ape hoody. The best part of picking up a Bathing Ape T-shirt is that you are pretty much guaranteed that you will never run into another person wearing the same Bathing Ape T-shirt as you.
In the US, there aren't many places that you can get Bathing Ape T-shirts. The best place to go to get the latest and most limited Bathing Ape T-shirts is the Bathing Ape Store in NYC. Rumors are that there is a new Bathing Ape Store popping up on the west coast, but for now, this is the best place to get Bathing Ape T-shirts.
While you're at the Bathing Ape store in the Soho district of New York, grab a pair of Bathing Ape sneakers too hook up with your exclusive Bathing Ape T-shirts.
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