3Wise Entertainment began in the summer of 2007 when a group of musically talented students attending college in the DFW area came together to make history. From the small University town that produced Ricky Smith (American Idol Top Ten 2003: http://www.youtube.com/watch?v=DvRFCGEwpbY) and the rising Spanish R & B sensation Reyez (www.myspace.com/reyezmusic) comes the new and flavorful 3Wise Entertainment. The common goal for the label was identified when these musically talented students discussed the current state of the music industry and it’s often apparent lack of originality. They began to entertain the thought of building a house in which musicians could have creative control and where originality was encouraged and developed ( o•rig•i•nal•i•ty [uh-rij-uh-nal-i-tee]: www.myspace.com/slysolomon ).
That dream began to become a Reality ( SHAMLESS PLUG MOMENT: www.myspace.com/realitytunes ) when they went out, purchased a microphone and studio speakers and began recording.
The purpose of 3Wise Entertainment materialized that summer as being a credible and transparent independent record producing organization that has a reputation for exposing talented recording artist. We use a balanced approach of creativity and innovation in both marketing and musicality. Our label recognizes the importance of commerciality, while understanding the value of creating memorable music for our faithful fans. We plan to shift the focus of creating music from the strength of marketing to the ability and creativity of the artist.
3Wise entertainment is now home to an eclectic kaleidoscope of artist with a variety of backgrounds. From as far south as the Bahamas to as far north as Hartford, CT… From as far east as ATL to 3Wise headquarters in TX we have a plethora of hip hop, reggae, and soul sounds that are bursting with energy, and overflowing with originality. So fellows sit back and zone out! Ladies, “Let Your Hair Downâ€
(see—www.myspace.com/enicejohnson) while we paint musical pictures for your soul.
3WISE