Own creative was set up with two functions in mind.
1- To act as a home for my (myspace.com/jodimuter) different projects, clothing, tshirts, bikini's, jewelry, photography, graphics and anything else i may do. Im a bit against the idea that you have to label yourself as one thing, generally creatives specialise in one thing, which i guess mine is clothing, but generally we all like to dabble in other areas...
2- To get togther some really talented people for all areas of design, media, music, fashion, illustration, photography. Most collectives are made up of people from one media, but own creative hopes indivuals to be able to work on projects together cross medias.