Universal Attractions Agency

Located in the heart of New York City, Universal Attractions Agency was established in 1949 after discovering and managing the talent of the late Godfather of Soul, James Brown. Since then, Universal Attractions has been a prominent leading force in the field of talent booking and management of the biggest names in urban music including Bobby Brown, The Stylistics, MC Hammer, Roy Ayers, The O’Jays, Lil’ Wayne, Kurtis Blow, Morris Day and The Time and many more.
As the largest independent urban music talent agency in the world, Universal Attractions boasts an extensive list of nationally and internationally renowned artists and clients. Events produced by Universal Attractions range from personal occasions and private events, to large corporate venues and headline concerts. Our vast history and expertise in the field of entertainment and talent booking is an essential and valuable tool in ensuring the highest quality representation for all our artists and patrons.
With Universal Attractions as a dedicated partner, one will be equipped with an attentive team of well respected and highly experienced agents and associates hard at work to handle all of your entertainment needs. From the core fundamentals of booking entertainment, to production, stage management, travel, and more, no project is too great or small for our agency. Collaboration with Universal Attractions Agency ensures peace of mind to all parties involved from one of the most distinguishable establishments in the world.