UNITE.

UNITE. is an independent clothing company based in New South Wales, Australia. Founded in 2004 by former Professional Bodyboarder Joel Taylor, UNITE. aims to make a statement, as well as unique and quality products that people are proud to wear.
“I wanted to establish a label that was different,” Joel Taylor, UNITE. Founder and Director said. “I grew tired of the same old stuff being force fed to consumers by mainstream clothing brands”, he continued. “A change was needed, an alternative way for people to express themselves.”
Nowadays, in a time when the media is insistent on brainwashing society to think money and fame is everything, UNITE. - not content with only conveying the message of unity – promotes the ideal that life should revolve around fun.
“Regardless of what path you choose, it is most important that you are leading an enjoyable existence,” Joel commented. “Life should be fun, not about how much money or fame it’s gonna bring you.”
UNITE. not 4 fame. nor fortune. 4 FUN!
UNITE. supports the sport of Bodyboarding through as many means possible. “Bodyboarding is in my blood,” says Joel. “The sport has played a major role in who I am, in my identity, so it’s a given that UNITE. is gonna give back to Bodyboarding.”
From World Champions to young, up-and-coming amateurs, UNITE. boasts one of the strongest and most diverse Teams in World Bodyboarding. Team 2008 is currently made up of Two Times World Champion Damian King, Michael Novy, Nick Ormerod, Winston McCall, Tom Smith, and Mitch Woodland.
The company’s support, development, and sponsorship of Bodyboarding along with it’s dedication to the manufacture of unique and functional, top quality products has not only confirmed UNITE. as a heavy weight in the International Bodyboarding industry, but also a respected position in the clothing market as a whole.
For more information on UNITE. visit www.unite4fun.com