Our Purpose
House Pacific has but one simple purpose: to bring the absolute best of the electronic dance music phenomenon to Montreal and the world. Each week we broadcast the latest in electronic music around the globe, connecting our listeners to the world’s musical pulse and our sponsors to one of the most forward-looking and vital segments of the radio market. Every day we connect the world to the latest in dance music through House-Pacific.com.
We bring the entire experience home to thousands of fans at live music events and clubs 24/7.
The Right Elements
In order to deliver the best and most progressive electronic music to Montreal weekly , HP brings together all the right elements. To do so, we team up with the top artists, DJ’s, record labels and clubs throughout the world. We have partnerships with Stereo, Circus, Aria, Tribe HyperClub, Opera, and Godskitchen, just to name a few. These strategic partnerships give us access to the latest music from the biggest names in dance, many times well before it is available to the general public. Our audience knows it and that’s why they turn to us each week for the music that fuels their lifestyle.
The Radio Program
House Pacific is the premiere electronic dance music radio program in Montreal, airing every Friday evening from 11pm-2am from the Studios of CHOQ.FM. House Pacific Radio features live and pre-recorded performances by the world’s top DJs, Producers, Record Labels from Montreal and around the globe. House Pacific Radio has established exclusive agreements with the leading forces in the industry, making our programming content superior to any other in the market. Where similar programs feature a local DJ playing his or her selection of music, we also broadcast the most renowned and marketable DJ’s and Producers in the world, showcasing the many different styles and sub-genres of electronic music. Each program consists of 3 1-hour sessions. Each session showcases a different artist or performance from one of our affiliate record labels, clubs or artists.
The Website
We launched House-Pacific.com to further support and promote the radio show and our sponsors. The site features a library of past sessions from the show, dance music industry news, local event listings, photo galleries, contests, and soon will allow access to purchase songs and much more. Over 87,000 users from Canada & Europe logon each month to listen to their favourite artist or DJ .. 24 hours a day, giving our sponsors non-stop access to one of the most sought-after demographics around. Our subscription e-flyer (newsletter) goes out to over 11,000 people each week who have requested information on electronic music culture and events. With the combination of the radio program and the web site, House Pacific Radio reaches a vast, rapidly-growing audience.
Our Audience
House Pacific’s broadcast reaches an estimated 12,000 listeners (live or downloaded) each week. Our audience is large , yet highly are educated , tech-savvy and typically trendy consumers who listen to electronic dance music, and regularly targeted. Listeners take part in the electronic dance music scene. Most importantly, they are the young and affluent men and women not easily reached by conventional or commercial media. They are early-adopters who spend their disposable income on a variety of products and services, including music, clothes, automobiles and entertainment. Here is some important data about our listeners.
LISTENER HABITS
- 80% either own or have access to a computer
- 38% shop ..
- 60% spend more than $100 per month on clothing
- 62% spend more than $40 per month on music
- 72% spend more than $150 per month on entertainment
- 60% travel once a month
- 60% go to clubs or parties at least once a week
- 62% prefer liquor over beer
- 31% drink energy drinks
- 70% are interested in where they can find out more about certain DJ/Producers or purchase their CDs
- 72% see a movie at least lx per month