iNFRARED RIDERS

INFRARED was founded in 2000 as an independent clothing company that was tired of all the corporate backed propaganda. INFRARED was motivated by a desire to fuse the IMPORT, SKATE, MOTORCYCLES and HIP-HOP scenes through it's clothing. INFRARED unites these four unique groups bounded not by a will for rebellious activity, but by a need to express their creative interests - whether it's modifying stock IMPORTS to manifest a creative vision or having the courage to land the sickest board trick after numerous attempts and failures or finding the cure to the biggest itch by way of a turntable and expressing individual thoughts through ill lyrics and beats. We don't set trends, we set standards. INFRARED is not hype. There will always be a need for an artistic outlet that is independent of the mainstream culture that is shoved down our throats day after day. INFRARED continues in this tradition of giving back all the while contributing to the growth of the subcultures that seek to thrive on its own terms. Drive, Ride, and Rhyme on. Take a positive STAND AGAINST REPRESSION!!!Do what you love no matter what anyone tells you. We've all been targets... the difference is how you deal with it.